BYNACTH has launched a Discovery Kit including their most loved products- deep cleansers, transformative serums, and luxurious creams. BYNATCH has made a name for itself in the beauty industry by the use of the brand’s revolutionary formulations that target the circadian rhythm for optimal skin renewal. The kit was just launched in June 2024 and retails at $230. 

Explore the luxurious destinations of Italy this summer without ever leaving your home, through the new GUESS AMORE fragrance collection. GUESS AMORE is a celebration of the love for travel and adventure, and includes four sensational scents that allow all to embark on an olfactive adventure through PORTOFINO, ROMA, VENEZIA, and CAPRI.

We love soaking up the sun, but consistent exposure to UV rays, salt water, and even air conditioning can dry out our skin - making the Goldfaden MD Eye Defy Radiance Restoring Eye Treatment a must-have skincare product this summer. Dr. Goldfaden’s intensive overnight eye treatment locks in hydration when we need it most, protecting and strengthening the skin barrier to ensure we look refreshed and youthful all summer long. 

Frankie Rodriguez, a New York City based LGBTQ actor, singer, performer and entrepreneur, is one to watch in the creative industry. As a strong advocate for authentic representation and respectful portrayal of queer characters in media, Frankie works tirelessly to create safe spaces for all LGBTQIA+ individuals. 

his summer, That’s It Salon in Miami Shores is redefining beauty services with a series of innovative initiatives. Following their remarkable contribution to Miami Swim Week, the salon is set to offer exclusive promotions, master classes, and community support efforts, making it the go-to destination for all things beauty.

Exciting news for BELLA beauty enthusiasts, Pantone’s exclusive collaboration with Shades by Shan is now conveniently available online and at JCPenney Beauty stores nationwide! Impact-driven and women-led company Shades By Shan Cosmetics partnered with global color authority Pantone to create The Lip Shine, a limited edition product designed to complement the Pantone Color of the Year 2024, Peach Fuzz. The collaboration also marks the 25th anniversary of Pantone's Color of the Year. 

On June 13th, Maybelline kicked off the summer with a hot beauty bash: their VIP Summer Carnival in Soho celebrating the launch of new Lash Sensational Firework Mascara, Lifter Liner, and Sunkisser Multi-Use Liquid Blush and Bronzer, all of which are sure to become staples in your summer makeup routine. 

Sugarlash PRO and sister brand Sugarlash Society are paving the way in the lash industry, offering education and innovative products for professional lash artists and beauty enthusiasts alike. Led by CEO Kim McIver, a remarkable female figure in the world of business, the brands are quickly becoming global leaders in the beauty industry. "Our goal is to lead by example in the lash industry. By pushing the envelope and setting high standards, Sugarlash aims to inspire others to innovate and excel," said Kim McIver. 

In recent years, the beauty industry has witnessed a significant shift towards natural and holistic approaches to skincare. Incorporating Traditional Chinese Medicine (TCM) into skincare products has garnered widespread attention and popularity. With its rich history and philosophy of balance and harmony, TCM offers a unique approach to beauty that resonates with modern consumers seeking effective, natural solutions.

Pioneers in Korean beauty, Erborian, hosted an exclusive tasting menu at Casa Tua Miami Beach in celebration of the brand’s specialty ingredients and hero products. Media, beauty industry professionals, and influencers attended the private dinner to learn more about the brand and test some of their best-sellers.

In a world that is oversaturated with choices, it can be difficult to gauge whether we are making the right decisions, especially when those decisions yield permanent effects such as altering our appearance. Luckily, BELLA has the expert opinion of Brand Partner, Dr. Todd Goldstein, a New York and New Jersey based cosmetic dentist; to ease your mind and help you select the perfect cosmetic dentist. 

This cruelty-free, vegan skincare brand is the newest line from founder, Richard Anderson, formerly the creator of Per-fekt Beauty. After receiving countless messages from former customers longing for their favorite beauty products, he could not disappoint. Richard has carefully crafted a brand that appeals not only to his past audience, but to everyone who is looking to embrace their most beautiful authentic self. Hi Beautiful You is an outlet for self- expression and embracing your true identity.

Gilbert Soliz, a renowned celebrity and fashion makeup artist from Los Angeles, also serves as the contributing beauty editor at In Step Beauty. Known for his cutting-edge and imaginative creations, Gilbert has worked with high-profile clients like Kim Petras, Kali Uchis, Mariah Carey, and Paris Hilton, showcasing his artistry in prestigious publications like Vogue, Harper's Bazaar, and Marie Claire.

Charlotte Tilbury introduces a new immersive makeup experience including skincare services, Tilbury Transformations, quick tricks, and a beauty boudoir. The opening of this shopping and interactive beauty experience is located in Aventura Mall in Aventura, Florida. 

As the spring season comes to an end, it’s time to adopt a new signature scent that will leave you feeling confident and radiant throughout the summer months. Introducing GUESS Iconic, a transformative fragrance for women that marks the beginning of a new chapter for GUESS.

Leading cosmetic dermatology center, JECT, has officially opened their newest Miami Beach location. With established locations throughout New York, including Manhattan and Bridgehampton, as well as West Hollywood, California, JECT has now opened its doors in South Florida.

From skincare to makeup and everything in between, the beauty industry continues to grow each year. Not just in revenue but also in reach. As seen in Elf Cosmetic’s 2024 Super Bowl Commercial that included RuPaul’s Drag Race star, Heidi N Closet, the LGBTQ+ community is more visible than ever in the beauty scene. One thing is for certain, the Queer community has also been behind the scenes as brand founders.

With summer approaching, it’s time to start lathering up some extra protection to preserve one’s skin from the harsh UV rays. Don’t get me wrong, I am all for a day engulfed in the sun paired with a good read; however, it is dire to protect one’s skin from the sun’s damage. Lucky for us, Neutrogena is here to help. 

Check out all of BELLA’s 2024 Beauty Awards Winners! With categories in makeup, skincare, hair, body, tools, travel, wellness, services, and savvy finds, we are highlighting so many amazing brands for 2024!

Fantastic makeup begins with a healthy complexion. In the last year, my skin has been steadily improving, all thanks to Akis Ntonos from AION NYC. Through the use of SkinPen with Resilielle Exosomes, this treatment has been clinically validated.