Lash Industry Innovator - How CEO Kim McIver is Taking Sugarlash PRO to Global Leader Status
Sugarlash PRO and sister brand Sugarlash Society are paving the way in the lash industry, offering education and innovative products for professional lash artists and beauty enthusiasts alike. Led by CEO Kim McIver, a remarkable female figure in the world of business, the brands are quickly becoming global leaders in the beauty industry. "Our goal is to lead by example in the lash industry. By pushing the envelope and setting high standards, Sugarlash aims to inspire others to innovate and excel," said Kim McIver.
With over 160,000 lash artists spanning 90 countries, Sugarlash PRO fosters an inclusive and diverse community of professionals by offering online certification courses for all skill levels, a range of products for any lash service, and dedicated educators that provide ongoing support. SugarlashPRO also offers a comprehensive product range, making it a convenient one stop shop for lash artists.
Established in 2013, the company has consistently set the industry standard with cutting-edge, luxury-grade products designed to ensure excellence for its discerning clientele. "What sets Sugarlash apart is our dedication to staying ahead of trends and continuously improving our offerings. We listen to our customers and adapt quickly to meet their needs," said CEO Kim McIver.
Under Kim's stewardship, Sugarlash PRO has experienced a paradigm shift, marked notably by the groundbreaking debut of its consumer product line Sugarlash Society in 2023. Sugarlash Society is a consumer-focused system tailored to cater to all lash types – extensions, lifted, and all-natural. Sugarlash Society values clean, effortless, and exceptional lash care, fostered by a deep understanding of the importance of maintaining optimal lash health.
With meticulously curated formulas, Sugarlash Society’s brow, lash, and skincare products seamlessly become part of consumers’ daily routines, allowing them to feel their best. “Our pioneering spirit in developing eyelash products is fueled by a desire to empower our customers. We want them to feel confident and beautiful, knowing they're using the best products available." Kim said.
As CEO of Sugarlash, Kim McIver ignites and inspires multifaceted teams, propelling them towards unprecedented heights of excellence. Her leadership is infused with an unwavering dedication to nurturing the next generation of beauty industry trailblazers.
Additionally, Kim is dedicated to fostering connections among business authorities, thereby evolving opportunities into tangible avenues for advancement. One of her most monumental accomplishments since assuming the role of CEO in 2023 has been securing an alliance with Ulta Beauty, the premier national beauty retailer in the United States.
Currently, Kim stands at the forefront of Sugarlash PRO and Sugarlash Society’s ongoing evolution, crafting strategies to propel the brands to even greater heights of innovation and influence. "Being at the helm of Sugarlash has taught me many things: resilience, creativity, and the power of a strong, passionate team," Kim said.
Beyond her professional endeavors, Kim McIver has a commitment to leveraging business as a catalyst for positive societal change, championing causes aimed at empowering women, and fostering enduring social impact. In every facet of her role, Kim's spirit serves as a beacon of inspiration, embodying the power of purpose-driven leadership. Kim is also a mom of three and grandmother of two, solidifying her position as a superwoman in terms of business and family.
For more information or to shop all things Sugarlash, visit SugarlashPro.com and Sugarlash-Society.com. To keep up with visionary leader Kim McIver, follow her on Instagram at @mcikim70.
