In a beauty landscape shaped by reality television and amplified by social media, women want results that look as effortless on screen as they do in real life. Few understand that balance more intuitively than Carol Cook, founder of BelBonita Brazilian Hair Extensions and the extension expert behind some of today’s most natural, camera-ready transformations.

When reality TV renovator and radio host Jeff Lewis finds a product he loves, he doesn’t just use it—he talks about it. Loudly. And we’re listening.

March is all about refreshing your routine and discovering beauty essentials that make you look and feel your best. Whether you're craving a fluttery lash moment, a radiant complexion, or an upgraded scent game, these five must-haves are here to help you bloom this season.