Each summer, Miami Swim Week becomes the global epicenter of sun-soaked style — and this year, three standout names reminded us exactly why they hold cult status in the world of swim and resort wear. Whether showing on the PARAISO runway or bringing the heat in their own distinct settings, Luli Fama, SIGAL, and SHAN delivered collections that were not only visually striking but emotionally resonant, deeply intentional, and undeniably iconic.

At PARAISO Miami Swim Week, a new tide of empowered sensuality swept across the runway — and its name was Salty Mermaid. Making its highly anticipated debut on May 29, the sustainable swimwear brand delivered a show that was as fierce as it was feminine, launching its latest “see-now-buy-now” collections with unapologetic confidence and creative flair.

Under the sultry glow of a Miami sunset, a different kind of fashion statement unfolded at Paraiso Miami Beach — one not just of glamour, but of conscience. On Saturday, June 1st, Syrena Swimwear partnered with the VoLo Foundation to present “Walk for Wildlife,” an emotionally charged, eco-conscious runway show that married sustainability with storytelling in an unforgettable way.

When we were asked to style the fun and fabulous Sherri Dindal for her cover look, we knew exactly the vibe we had in mind. We wanted to showcase the essence of Sherri and her platform that has attracted over a million followers and has created a viral sensation! So we set out to find fashions that exuded the idea of staying forever young.

Black is a tried-and-true color for countless closet staples, including swimwear, but there’s a hue that’s just waiting to be acknowledged. Fitness + Financial Gains™ Swim debuted their “Plum is the New Black” collection at Miami Swim Week, and the name expresses an undeniable truth. The brand claims that, when tested against varying skin tones, plum is proven to be flattering on a wide range of skin shades. So, before you reach for a black swimsuit, consider a switch-up with one of FFGains’ new plum pieces.

Cupshe knows how to throw a fashion fête—and for its 10-year anniversary, the global vacation lifestyle brand delivered a runway extravaganza that Miami won’t forget anytime soon.

Held under the sizzling South Beach sun during Miami Swim Week 2025, the brand’s fourth annual runway show opened with pure magic: a sultry, soulful live performance by Sabrina Claudio that set the tone for an evening of beauty, empowerment, and celebration. From that first note, the energy was electric—and only grew with every look that hit the runway.

At Miami Swim Week 2025, the icons came to reign. In a weekend charged with nostalgia, stardom, and next-gen swimwear, four standout brands proved why they’re the undisputed power players of the swimwear scene. Each one delivered more than just a runway show—they gave us a moment.

We're thrilled to announce a groundbreaking partnership between ETTWomen and the Building a Boss Summit for an unforgettable event that will redefine networking and empowerment in the fall of 2026!

Miami turned up the heat this summer as Miami Swim Week – The Shows made a sun-drenched, star-studded return to the Mondrian South Beach from May 28 to June 1. With Australian Gold and Everlast as official sponsors, the iconic hotel was transformed into a buzzing epicenter of global swimwear innovation, dripping in glamour, color, and creativity.

Under the balmy Miami moonlight on May 28, designer Ema Savahl unveiled a celestial spectacle at the Mondrian South Beach that was nothing short of a spiritual awakening. In collaboration with Miami Swim Week – The Shows and in proud support of the Little Lighthouse Foundation, Savahl’s newest collection, “In Goddesses We Trust,” was not merely fashion—it was a reverent homage to feminine energy, spiritual symbolism, and the transcendental power of transformation.

Summer just got a little more stylish—thanks to Jessie James Decker and her fan-favorite fashion brand, Kittenish. Beginning Monday, June 2, Kittenish brings its flirty, feminine flair to Kohl’s stores and Kohls.com with a brand-new, exclusive capsule collection designed to take you from sunshine to sunset in effortless style.

Betsey Johnson is turning up the volume this Pride Month with a vibrant new collection in continued partnership with the Elton John AIDS Foundation. Following the success of their 2024 collaboration, the legendary designer unveils her 2025 Pride Collection—an electrifying mix of glittering heels, bold accessories, and color-splashed pieces that celebrate self-expression, individuality, and queer joy. True to her fearless aesthetic, the campaign stars Betsey herself, radiating love and unapologetic authenticity.

Luxury meets legacy with the debut of Herbin Co., an Atlanta-based fashion house that’s changing how we think about travel, style, and purpose. Founded by visionary designer Herb, this Black-owned brand seamlessly merges heritage craftsmanship with elevated, intentional design—carving out a new space in the luxury market that honors both movement and meaning.

Say hello to your new favorite travel companion: The June by Lambert. Designed with both style and sustainability in mind, this 2-in-1 travel bag is crafted from luxurious vegan leather, making it a smart and ethical choice for all your adventures.

Twenty years ago, the fashion world witnessed a seismic shift when Louis Vuitton joined forces with Japanese contemporary artist Takashi Murakami. Their vibrant, playful collaboration, instantly recognizable for its cheerful motifs and bold use of color, became a defining aesthetic of the early 21st century. Now, marking this significant anniversary, the House unveils the third and final chapter of their re-edition collection, a summery celebration fronted by the ever-stylish Louis Vuitton ambassador, Zendaya.

Gucci has returned home. For its Cruise 2026 collection, the storied House has embraced Florence, its birthplace and the heart of its enduring legacy. In a powerful statement of rebirth, Gucci anchors itself once more in the city of perpetual spring, a place whose very name, derived from the Latin "to blossom," resonates with the brand's own continuous evolution.

In the realm of intimate apparel, finding that elusive combination of comfort, style, and a touch of allure can often feel like searching for a mythical creature. Yet, for a dedicated following, Journelle has consistently delivered on this promise, becoming a go-to destination for bras that feel as good as they look. From the gentle embrace of their soft bralettes to the subtle lift and delicate details of their demi bras, Journelle's most-loved staples have earned their place as foundational pieces in any well-curated wardrobe.

This season, fashion takes a bold detour to the sun-drenched streets of Miami with the launch of a fiery new capsule that fuses German luxury with unapologetic street edge. MCM and SNIPES, two powerhouses from vastly different corners of the fashion world, have joined forces for a limited-edition drop that’s as much about cultural expression as it is about style.

As summer travel plans take flight and the world’s most enviable destinations beckon with balmy nights and champagne toasts, one fashion truth becomes crystal clear: your wardrobe needs to match the magic. Whether you’re sipping rosé in Saint-Tropez, dancing till dawn in Mykonos, or stealing the spotlight in Ibiza, Fashion Nova’s Nova Luxe collection has arrived to ensure you do it all in dazzling style.

The steps of the Metropolitan Museum of Art witnessed a masterclass in contemporary tailoring as actress Kerry Washington graced the 2025 Met Gala in a breathtaking custom SIMKHAI ensemble. Attending alongside SIMKHAI’s Creative Director, Jonathan Simkhai, whose own custom men’s look exuded sophisticated charm, Washington perfectly embodied the evening’s exhibition theme, "Superfine: Tailoring Black Style," with a look that seamlessly blended tradition and innovation.