Salty Mermaid Sets the Tone at PARAISO with a Bold Debut of Mob Wife Energy, Sultry Sustainability, and Coastal Fantasy

At PARAISO Miami Swim Week, a new tide of empowered sensuality swept across the runway — and its name was Salty Mermaid. Making its highly anticipated debut on May 29, the sustainable swimwear brand delivered a show that was as fierce as it was feminine, launching its latest “see-now-buy-now” collections with unapologetic confidence and creative flair.

Opening with the head-turning Mob Wife Collection, Salty Mermaid wasted no time making a statement. The mood? Bold, luxurious, and utterly fearless. Think: wet-look black fabrics, shimmering gold accents, rich tortoise prints, and the brand’s signature handcrafted Wild Cat motif — all dripping with boss babe energy. It was an aesthetic ode to women who command attention without asking for permission.

Founder Sarah Jon Porreca-Swenson captured the heart of the brand’s mission in one powerful sentiment: “It takes courage to wear a bikini, and our goal is to empower women, showing them that we support and understand them.” That message echoed through every strut, every stitch, and every silhouette that graced the runway.

But Salty Mermaid didn’t stop at femme fatale. The show evolved into a visual escape with the Tulum Collection, embracing vibrant prints, romantic florals, and breezy silhouettes that whispered of sun-drenched adventures and seaside reveries. Then came Under the Sea — a capsule that felt like a poetic dream, blending delicate crochet details, shell-like textures, and sun-kissed tones in looks that shimmered with strength and softness.

While the aesthetic was undeniably glamorous, Salty Mermaid’s ethos is grounded in consciousness. Each piece was designed with sustainability in mind — incorporating recycled fabrics, textured terry, and ribbed materials. Even the scraps didn’t go to waste, reborn as scrunchies, swim bags, and dog scarves. With small-batch production and limited-edition drops, the brand walks the talk of slow fashion with a playful, powerful stride.

From mob wife magnificence to dreamy coastal couture, Salty Mermaid’s debut wasn’t just a show — it was a manifesto. A bold reminder that women can be stylish, sensual, and sustainably minded — all while taking over the world, one bikini at a time.

Miami Swim Week has found its new siren — and she’s salty, stunning, and unstoppable.