Leading fashion brand, Miss Circle, celebrated the opening of its flagship store in one of New York City's trendiest neighborhoods, during New York Fashion Week. The star-studded event welcomed some of the biggest names in the fashion and media industry, including a surprise appearance from Lori Harvey.

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The launch event gave fashion insiders a first look at the stunning new store alongside some delicious cocktails provided by Loverboy and McBride Sisters Wine Company. Guests could also enjoy beats by DJ Erica Tedd, and take advantage of the on-site tarot card reader from Ivy League Witch, providing custom Valentine’s Day readings.

The new store, which spans over a staggering 2600 square feet, including a mezzanine level, is located in the heart of Soho, and features a spacious and modern design that reflects the brand’s commitment to quality and attention to detail, forging a new direction for the future of fashion retail. The opening marks a major milestone for Miss Circle, which is beyond excited to open its doors to the general public, offering a curated selection of Miss Circle’s latest collections.

“It has always been my dream to have our flagship store in Soho and to leave my own footprint on a neighborhood like this, which is globally recognized for its style and glamor”, said the brand’s CEO, Isabel Deng. “The vision for the store in Soho is not just to create a safe and comfortable space for women to shop, but to create a shopping experience that would empower and inspire them.  We hope this store, and our collections, will help bring women together and allow our customers to step into their own personal confidence.”

Notable attendees from the evening included Lori Harvey, Brooks Nader, Sarah Jane Nader, Grace Ann Nader, Mary Fitzgerald, Romain Bonnet, Gia Giudice, Tessa Brooks, CJ Perry, and more.

About Miss Circle

Miss Circle is an innovative fashion brand based in New York City, founded in 2015 by Isabel Deng. With a focus on quality, every piece in the collection is designed in-house at the brand’s Soho showroom. The brand is dedicated to delivering the highest level of craftsmanship and attention to detail in every piece, from design, to production and packaging.

Miss Circle is renowned for its bold and empowering "all eyes on me" look. The brand is committed to creating moments for women to feel glamorous and sexy. No matter the occasion, everyone can have that Miss Circle moment. It is the attitude of feeling confident and good about your body and yourself. It is the Miss Circle mentality - we don't chase, we attract. We rule our lives, not following the crowd. We please ourselves, not others. We design for women of all body types. Embrace your body and do not be afraid to show it.

Miss Circle‘s “all eyes on me” look immediately resonated with  fashion insiders on social media, amassing over 455K fans on Instagram, plus a consistent and steady growth on TikTok. The brand has continued   to catch the attention of celebrities, models, and influencers, including Cardi B, Lady Gaga, and Paris Hilton.

For more information, visit website at www.misscircle.com

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