BOSS Eyewear Debuts Its Fall/Winter 2025 Collection
Power. Perspective. Presence.
This season, BOSS Eyewear redefines what it means to see—and be seen. In partnership with Safilo Group, the Fall/Winter 2025 campaign is a striking tribute to ambition, individuality, and the pursuit of greatness. Through a bold, modern lens, the collection captures the essence of those who refuse to be defined by limits and instead shape their own path.
A Cast That Defines the Moment
Fronting the campaign is a dynamic trio of rising icons whose influence spans music, sport, and fashion.
S.COUPS, global K-pop sensation and leader of SEVENTEEN, channels the bold energy of a generation that thrives on creativity and connection.
Taylor Fritz, America’s fastest-rising tennis star, embodies focus, drive, and the confidence to compete at the very top of his game.
Amelia Gray, one of fashion’s most in-demand new faces, represents a fearless new wave of models rewriting the rules of style and self-expression.
Each portrait—captured in striking close-up—puts character at the forefront. Their eyewear becomes more than an accessory; it’s a statement of who they are, where they’re headed, and how they see the world.
The Collection
BOSS has long been synonymous with sharp tailoring and confident design, and its eyewear collection is no exception. The Fall/Winter 2025 release features sunglasses and optical frames crafted with sustainability and sophistication in mind.
Using Acetate Renew (a blend of bio-based and recycled materials) and Tritan™ Renew lenses made from recycled plastic, the collection underscores BOSS’s commitment to innovative, eco-conscious design. Sleek metal accents, double-layered constructions, and bold three-dimensional details elevate each piece, while the refined BOSS logo on the temples serves as a mark of understated power.
The silhouettes range from strong and architectural to modern and versatile, designed for those who demand as much from their eyewear as they do from themselves. Rich finishes and transparent effects add visual depth, creating frames that are as dynamic as the people who wear them.
Be the Next BOSS
What does it mean to “Be the Next BOSS”? For this campaign, it’s not simply about fashion—it’s about vision. It’s about daring to define success on your own terms, while inspiring others to do the same.
With its Fall/Winter 2025 collection, BOSS Eyewear continues to prove that style and substance can coexist beautifully, offering frames that don’t just complete a look, but embody an attitude.