Whoopi Goldberg Expands Her Cannabis Empire with the Launch of Whoop-Tea in Collaboration with Pure Genesis
A Revolutionary New Beverage Redefining Happy Hour
Whoopi Goldberg, the iconic EGOT winner, entrepreneur, and cannabis advocate, is continuing to make waves in the cannabis industry with the introduction of Whoop-Tea—a refreshing 10mg THC-infused blend of iced tea and lemonade. This new beverage is a result of her collaboration with Pure Genesis, a prominent Black woman-owned cannabis and hemp company with operations in New Jersey, New York, and Florida.
Whoop-Tea marks Goldberg's latest step in the cannabis space, building on the success of her previous ventures, Whoopi & Maya and Whoop Fam Brands. This new creation reflects her commitment to wellness, plant-based medicine, and innovative experiences in the evolving cannabis beverage market.
“I’ve always believed in the power of cannabis—not just for wellness, but for joy,” says Whoopi Goldberg. “Whoop-Tea is fun, it’s refreshing, and it’s perfect for those who want to relax, laugh, and unwind without the side effects of alcohol.”
Blending iced tea with lemonade and infused with a balanced 10mg dose of hemp-derived THC, Whoop-Tea is designed for a new kind of social experience—one focused on relaxation, connection, and culture. It’s part of a four-beverage lineup from Genesis and represents a key milestone in Goldberg’s and Pure Genesis’s shared mission to revolutionize the cannabis experience.
“This is more than just a product; it’s a movement,” says Faye Coleman, co-founder and CEO of Pure Genesis. “Whoop-Tea symbolizes a bold new direction for the cannabis industry, where celebrity, wellness, and purpose come together. We’re excited to partner with Whoopi on launching something so transformative.”
The official launch event for Whoop-Tea will take place on June 5, 2025, in New York City, bringing together industry leaders, influencers, and a select group of guests to celebrate the arrival of a drink that promises to redefine the culture of cannabis consumption.
With cannabis beverages quickly becoming a major trend in the wellness space, Whoop-Tea is poised to make a significant impact, generating millions in revenue while paving the way for more inclusive, mindful, and celebratory cannabis experiences.
About Whoopi Goldberg
Whoopi Goldberg is an esteemed entertainer, producer, and one of only 18 people in history to win an EGOT. Beyond her illustrious career in film and television, she has long been a passionate advocate for cannabis access and wellness, co-founding Whoopi & Maya and now spearheading new projects like Whoop Fam and Whoop-Tea.
About Pure Genesis
Pure Genesis is a Black woman-owned, multi-state cannabis and hemp company dedicated to accessibility, advocacy, and education. Licensed in New Jersey, New York, and Florida, the company is committed to equity-driven initiatives, including reentry employment programs and creating high-quality wellness products rooted in plant-based healing.
