Pura Vida Miami Expands Their Wellness Empire with New Manhattan Location

For those constantly on the go, it can be challenging to find quick, convenient restaurant options that also maintain the high quality standard our bodies deserve. We may find ourselves frequenting fast food chains, or skipping meals altogether as the day seems to slip away from us. However, a nutritional diet is of the utmost importance for those with a chaotic schedule who can’t afford to spare a few days laid up in bed. If you face this struggle, like many of us busy BELLAs, we’ve got the perfect place for you: Pura Vida! 

Pura Vida Miami, South Florida’s beloved all-day cafe, is a wellness empire. With over twenty locations serving superfood smoothies, organic acai bowls, salads, protein packed meals including vegan, vegetarian, and gluten-free options among others, Pura Vida is the perfect spot for professionals on a tight schedule who still want to invest in their health. 

Founded in 2012 by husband-wife team Omer and Jennifer Horev, Pura Vida Miami embodies the couple’s passion for creating a space where health-conscious living and delicious food coexist. Jennifer and Omer have thoughtfully cultivated an environment that blends vibrant flavors with a commitment to wellness, making healthy dining both accessible and enjoyable. The chain’s exciting debut in the Big Apple enforces their commitment to fostering community and promoting a healthy lifestyle. 

Pura Vida’s curated menu is far from boring, drawing inspiration from Omer and Jennifer’s family recipes and travels. Each dish is intended to energize and nourish the customer, and is crafted from whole ingredients that are naturally grown, unprocessed, and often sourced from esteemed local vendors in addition to being prepared with clean cooking techniques. 

The most exciting part - Pura Vida has just expanded into Manhattan! In its first domestic venture outside of Florida, Pura Vida has planted roots in New York’s NoMad neighborhood at 1151 Broadway. With no plans of slowing down, the  Miami-born institution plans to continue strategically expanding by opening another location in Brooklyn this fall and working towards operating an additional 10 outposts by 2026. 

“The decision to bring Pura Vida Miami to the NoMad neighborhood reflects our commitment to organic growth. With its dynamic and vibrant community, NoMad is the perfect location to introduce our brand to New York City,” Omer said. “Responding to overwhelming demand and the love and support we've received over the years, we're excited to create a home for our loyal customer base here. This expansion is not just about growth; it's about reshaping communities by promoting healthy living and ensuring that the Pura Vida lifestyle becomes an integral part of New York’s culture.”

Pura Vida’s new location in the vibrant NoMad neighborhood arrives just in time for customers to enjoy the tail end of the summer season, and the even more temperate New York fall, with the option for outdoor dining. Thoughtful design elements include an expansive open-air space that seats 60, an inviting floral facade, wood pergolas, lush foliage, iconic blue Pura Vida umbrellas, and more. Whether stopping in to pick up a to-go order on your way to the office, treating yourself to a rejuvenating meal, or meeting friends for a lunch date, the cafe’s aesthetic will surely draw in New Yorkers. Signature decor elements complement the brand’s “Health is Happiness” philosophy, cultivating a serene environment even in the heart of the busy city. 

"Entering New York City symbolizes a bold step forward in our mission to redefine the landscape of wellness. This expansion is a strategic move that introduces the Pura Vida lifestyle to a broader audience,” said Jennifer. “As we journey into the NoMad neighborhood, we're not just opening a cafe; we're fostering spaces where wellness and community intersect, and every dish serves as a catalyst for a healthier, happier lifestyle. We look forward to spreading our passion for wholesome living and making meaningful impacts in New York City." 

Visit Pura Vida NoMad Monday through Saturday from 7am to 8pm, and Sunday from 7am to 5pm at 1151 Broadway. Convenient delivery and pick-up options are available through the Pura Vida Miami app, as well as exclusive New York dishes that you won’t want to miss. For more information on Pura Vida’s healthy culinary empire, visitPuraVidaMiami.com.