Getting to Know Christine Chung: A Passionate Leader in AAPI Entrepreneurship and Sustainable Fashion
Christine Chung is a true force, leading Just Black Denim, a thriving family business that's been passed down through generations. As an Asian American Pacific Islander (AAPI) woman at the helm, she brings a really fresh and insightful perspective to everything from entrepreneurship to balancing family life and work.
For Christine, AAPI Heritage Month isn't just another calendar observance; it's deeply personal. She's genuinely thrilled to witness how AAPI business owners have evolved, pouring their unique artistry and passion into their companies. This month, for her, is a vital spotlight, celebrating the incredible strides made across so many industries over the decades. Christine finds endless inspiration in the hustle of both past and present generations, marveling at their drive to push ideas and representation forward. Just Black Denim, she says, is built on the shoulders of those who came before, and they're constantly collaborating with other AAPI businesses. It all goes back to her parents' journey to the U.S. and their dream of the "American dream"—a dream Christine feels incredibly lucky to see come true, not just for her family, but for everyone who supports their brand.
Navigating the Family Dynamic
Running a family business has taught Christine some profound lessons. A big one? Learning to trust her gut and really lean into that inner voice. She’s quick to point out that operating and growing a family enterprise is no walk in the park. To navigate the intricate dance of family dynamics in a professional setting, Christine credits a robust support system—years of coaching, mentorship, and even therapy have been instrumental. This personal growth has even empowered her to pay it forward, mentoring other family or marital businesses and helping them build effective communication tools. Christine feels truly blessed that her family's overarching business goals are always in sync with their shared vision.
Passion for Local and Sustainable
Just Black Denim's strong commitment to local production in Los Angeles is at the core of who they are and their dedication to sustainability. Christine explains they produce in smaller batches and work hand-in-hand with not just local manufacturers, but also local creatives to bring their clothing to life. Because their primary market is North America, this local approach keeps them nimble and quick with their production. A huge perk of manufacturing locally, Christine notes, is being able to keep a close eye on every single step of the production cycle. They can literally watch how "each thread and wash is applied," which helps them maintain their signature quality.
The Future of Just Black Denim
Looking ahead, Christine has big dreams for Just Black Denim. Their long-term goals are all about maintaining their incredible quality and, hopefully, expanding their physical presence around the world. They're also planning more in-person experiences so they can connect with their customers face-to-face. Christine's vision for the brand is all about steady growth and building deeper connections, all while staying true to the core values that have always defined Just Black Denim's journey.
