Beauty Influencer Shares Holy-Grail Makeup Products

Known for her trendy makeup, beauty tutorials and humorous editing techniques on TikTok, @Mimiermakeup is the authority of makeup recommendations. If Mirta approves of a product, you know it’s worthy of trying out. Featured on both GLAMOUR and ALLURE, Mirta shares her holy-grail makeup products and tips for going viral every time she posts.

Mirta never expected to become internet famous. It happened by accident — a pleasant outcome of sharing her hobby on a social media platform. The 26-year-old Croatian content creator previously worked in marketing, but started her TikTok page in 2019 and quickly found a home as a central figure on BeautyTok. Now, 4 years later, she's built a community of over 17 million followers and garnered 1 billion combined likes on these short one-minute videos alone. She's successfully partnered with brands such as L'Oreal, Nivea, Anastasia Beverly Hills, Freck Beauty, Sheglam, Wet n' Wild, Beauty Blender, and Fashion Nova to name a few.

The beauty sensation mainly uploads lip-syncs and montages made while applying makeup and showcased her skill as a makeup artist in a video on TikTok. Through this, she gained huge popularity and appreciation from her followers.

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