May Beauty Issue Cover Story: Laura Geller
Creative Direction by Vanessa Coppes
Interview By Jennifer MacLellan + Vanessa Coppes
Photography by Michelle Behre
Styling by Mindy Gura + Paula Orlan
Makeup by Laura Geller
Product Photography by Laura Geller Beauty
Stepping into the world of beauty with Laura Geller is like reuniting with an old friend—one whose inspiring journey in the beauty industry is truly admirable and relatable to women of all backgrounds. At BELLA, we have been proud supporters of the #GellerGals for years, but it's not until you meet Laura in person that you truly understand her authenticity, warmth, and infectious energy.
We are delighted to feature Laura Geller on the cover of our 2024 Beauty Issue. She generously shares her tips for achieving the effortless radiance that she is renowned for. We also dive into the innovative techniques and trends that have solidified Laura Geller as a household name in the beauty industry.
Read on as we celebrate Laura's dedication to empowering women and instilling confidence in their own skin at every stage of life. We are proud to pay homage to Laura Geller's remarkable journey and unwavering commitment to helping women feel beautiful inside and out.
A big part of your brand is connecting women and bringing like-minded business owners, influencers, entrepreneurs, and beauty lovers of a certain age together, through curated events. Why is connecting your audience to each other so important to you?
My generation grew up networking in person and while I love how big social media has made my world, and the purpose it serves in connecting people (especially what it has done for my mid-life Geller Gals who have created a wonderful community digitally) there is no substitute for the deeper connections we can make when we get together in person. I’m so proud that we travel to Miami, Los Angeles, Dallas, NYC, the Hamptons, and Chicago for our events and I get to meet and connect with women throughout the whole country.
When you started out in the beauty industry, you were doing makeup for big celebrities, including the industry’s top comedians. I hear rumblings that Laura Geller may want to break into stand-up comedy…?
I’ve always been told that I have a sense for storytelling and comedic timing but was busy being a professional makeup artist, raising my son, and running a brand so it wasn’t the focus. Lately it’s a notion that keeps coming up, and I have more time to consider it, so who knows what the future holds. Stay tuned!
Shockingly, this is your first magazine cover ever! What does that mean to you, your brand, and your message that women of all ages are beautiful and cover-star worthy?
I’m so honored! It means the world to me and the brand to get this kind of recognition after 27 years of Laura Geller Beauty and even longer in the industry as a professional makeup artist. It means more now that it would have back then because so few media companies highlight heritage brands or women over 40+ - it’s always about the shiny new thing. I love Bella Magazine for putting me on the cover and proudly saying we think mature women are beautiful, interesting and cover-stars. It sends such an important message and the fact that I can symbolize that is incredibly flattering.
