REFY, a cult beauty brand with customer feedback at the heart of all product innovations, has devoted this year to expanding their “hero” categories. Among the exciting and highly anticipated launches are the debut of the brand’s Hero Brow products in two new colors, Black and Auburn, as well as the new three piece Skin Essentials Set. 

The summer season is undoubtedly one of my favorites. For me, nothing beats a peaceful day at the beach: listening to the waves roll in with a good book in hand as my skin soaks up the sun. But it’s no secret that the dog days of summer can take a toll on our skin, leaving it dehydrated and irritated.

Highly effective skincare and haircare brand Meaningful Beauty, created by 90s supermodel Cindy Crawford and world renowned cosmetic specialist Dr. Jean-Louis Sebagh, is excited to announce its 20th anniversary! To celebrate the brand’s monumental milestone, they have released elevated packaging and incorporated new, revolutionary technology into their Youth Activating Melon Serum and Age Recovery Night Créme. 

Frankie Rodriguez, a New York City based LGBTQ actor, singer, performer and entrepreneur, is one to watch in the creative industry. As a strong advocate for authentic representation and respectful portrayal of queer characters in media, Frankie works tirelessly to create safe spaces for all LGBTQIA+ individuals. 

Exciting news for BELLA beauty enthusiasts, Pantone’s exclusive collaboration with Shades by Shan is now conveniently available online and at JCPenney Beauty stores nationwide! Impact-driven and women-led company Shades By Shan Cosmetics partnered with global color authority Pantone to create The Lip Shine, a limited edition product designed to complement the Pantone Color of the Year 2024, Peach Fuzz. The collaboration also marks the 25th anniversary of Pantone's Color of the Year. 

On June 13th, Maybelline kicked off the summer with a hot beauty bash: their VIP Summer Carnival in Soho celebrating the launch of new Lash Sensational Firework Mascara, Lifter Liner, and Sunkisser Multi-Use Liquid Blush and Bronzer, all of which are sure to become staples in your summer makeup routine. 

Sugarlash PRO and sister brand Sugarlash Society are paving the way in the lash industry, offering education and innovative products for professional lash artists and beauty enthusiasts alike. Led by CEO Kim McIver, a remarkable female figure in the world of business, the brands are quickly becoming global leaders in the beauty industry. "Our goal is to lead by example in the lash industry. By pushing the envelope and setting high standards, Sugarlash aims to inspire others to innovate and excel," said Kim McIver. 

In a world that is oversaturated with choices, it can be difficult to gauge whether we are making the right decisions, especially when those decisions yield permanent effects such as altering our appearance. Luckily, BELLA has the expert opinion of Brand Partner, Dr. Todd Goldstein, a New York and New Jersey based cosmetic dentist; to ease your mind and help you select the perfect cosmetic dentist.