Louis Vuitton Unveils La Beauté: A New Era of Make-Up in Collaboration with Dame Pat McGrath

Louis Vuitton has officially stepped into the world of beauty with the launch of La Beauté, the Maison’s first-ever make-up collection, created in collaboration with legendary make-up artist Dame Pat McGrath.

As with Vuitton’s most iconic creations across fashion, accessories, and fragrance, La Beauté represents the pinnacle of craftsmanship and artistry. Every detail has been carefully refined and perfected, marrying the visionary eye of McGrath with the Maison’s timeless codes of luxury. Each product is designed not just as make-up, but as an object of desire—conceived as a keepsake. Industrial designer Konstantin Grcic crafted the sleek cases, transforming them into collectible works of art.

The Collection

The debut line celebrates both innovation and indulgence, offering beauty enthusiasts a new way to experience the Louis Vuitton universe:

• Lipstick: 55 shades, available in creamy satin and velvety matte finishes, each infused with a signature fragrance exclusive to the line.

• LV Baume: A curated wardrobe of 10 sheer glow shades, designed to nourish while delivering luminous enhancement.

• LV Ombres: Eight palettes, each with four eyeshadows, balancing wearable neutrals with bold, statement hues.

With McGrath’s artistry at the helm, the shades and textures promise to deliver runway-worthy results while maintaining the Maison’s dedication to luxury and longevity.

A Legacy in the Making

Much like Louis Vuitton’s trunks or handbags, La Beauté is crafted to be timeless—objects meant to be treasured and collected. This collection not only marks the Maison’s entry into the beauty sphere but also cements its vision to create a lifestyle where fashion, fragrance, and now make-up converge.

Availability

Louis Vuitton La Beauté will be available beginning August 29, 2025, in select Louis Vuitton stores and online at LouisVuitton.com.