Scent Meets Style: Aroma360 and Grey/Ven Launch a Summer Fragrance Collection Inspired by the Hamptons
This summer, your wardrobe isn’t the only thing getting a luxurious update—your home is too. In a stylish fusion of fashion and fragrance, luxury scenting powerhouse Aroma360 has teamed up with quiet luxury brand Grey/Ven to debut an exclusive home fragrance collection inspired by the breezy elegance of the Hamptons.
Launching Memorial Day Weekend, just in time for summer soirées and sun-drenched escapes, the limited-edition collection will be available online, at all Aroma360 retail locations (including its newest outpost at Hudson Yards), and at Grey/Ven’s chic East Hampton flagship. Select Hamptons retailers will also carry the line, giving discerning shoppers plenty of ways to bring the beachy sophistication of the East End into their living spaces.
“It’s been a long-time dream to broaden the Aroma360 brand into the fashion lifestyle category,” says Benzion Aboud, CEO and Founder of Aroma360.
“This partnership brings us closer to that vision—and offers our Hamptons-based clientele yet another immersive brand touchpoint.”
Grey/Ven’s Co-Founder and CEO Scott Weissman echoes the excitement. “At Grey/Ven, we’ve always believed that luxury is a feeling—it’s in the details, the textures, and now, the scent. This collaboration allows us to bring our aesthetic into the home, creating a full sensory experience for our customers.”
And what an experience it is. The Grey/Ven x Aroma360 scent is a sophisticated study in contrast—both invigorating and grounding. It opens with a sparkling trio of bergamot, lemon, and amber; blooms into a heart of cardamom, jasmine, and cyclamen; and settles into a rich base of oud, guaiacwood, patchouli, and musk. It’s the olfactory embodiment of understated luxury, designed to evoke the serene, sunlit atmosphere of a Hamptons hideaway.
According to Tyler Prow, Director of PR at Aroma360, crafting the perfect scent meant going beyond trends. “We wanted to bottle the very spirit of Grey/Ven—timeless, refined, effortlessly elegant. Our team of aromachologists delivered a scent that’s both bold and soothing, an ideal match for the brand’s DNA.”
The collection includes five home fragrance products:
Grey/Ven Pro Pod Fragrance Oil ($54.95)
Grey/Ven Single Wick Candle ($49.95)
Grey/Ven 4-Wick Candle ($149.95)
Grey/Ven Room Spray ($49.95)
Grey/Ven Reed Diffuser (50ml) ($49.95)
Each product is available individually or as part of curated gift sets, making them perfect for hostess gifts, summer housewarming presents, or simply elevating your own space.
This partnership signals more than just a scent launch—it’s a celebration of lifestyle synergy. As Grey/Ven continues to evolve from a tonal wardrobe favorite to a fully-fledged luxury destination, and Aroma360 cements its reign as the leader in high-end scenting, the collaboration invites us to redefine what it means to live well—one luxurious breath at a time.
For more information or to shop the collection, visit Aroma360.com or stop by Grey/Ven’s East Hampton boutique.
