La Roche-Posay Brings Skin Health to the Fast Lane During F1 Week in Miami
In a city where the sun kisses every rooftop and the glam never takes a day off, the stakes for skincare are as high as the heels on South Beach. This past weekend, amidst the adrenaline-charged energy of Formula 1 Week in Miami, La Roche-Posay—the globally acclaimed French skincare authority—delivered more than just sunscreen samples. The brand brought a message of wellness, awareness, and empowerment to the heart of the Racing Fan Fest in Wynwood, proving that high speed and high SPF can go hand in hand.
Timed perfectly with the start of Skin Cancer Awareness Month, La Roche-Posay hosted a two-day activation on May 3rd and 4th that turned heads and changed lives. Beneath the pulse of Miami’s most dynamic motorsport celebration, festival-goers lined up—not for autographs or champagne—but for free, dermatologist-led skin cancer screenings, provided by the brand as part of its long-standing SOS – Save Our Skin campaign.
At the Wynwood Marketplace, the La Roche-Posay pavilion served as a serene contrast to the roar of engines—an oasis of education, advocacy, and skincare excellence. Guests received complimentary consultations, sampled the brand’s latest innovation—Anthelios UV Pro Sport Sunscreen—and left with more than just glow; they left with knowledge, peace of mind, and in many cases, a renewed commitment to protecting their skin.
For over 15 years, La Roche-Posay has taken its mission beyond the shelves and into communities, completing more than 540,000+ free skin checks globally. This year, the brand brought a modern twist to the conversation by partnering with Tyler “Ninja” Blevins, the gaming superstar who publicly shared his personal battle with melanoma. With over 74 million fans, Ninja’s voice has amplified an urgent message: skin cancer doesn’t discriminate, and sun protection is a year-round necessity.
But this activation was more than just a pop-up—it was purpose in motion. In partnership with the American Cancer Society, La Roche-Posay pledged to donate $5 per skin check (up to $25,000) throughout the summer to benefit Hope Lodge, a program providing free lodging to cancer patients and their caregivers during treatment. It was a beautiful reminder that giving back can be built into every bottle, and every brand has the power to create change.
With chic white cabanas, professional sun-safe education, and an unmistakable French sensibility, La Roche-Posay proved once again that sunscreen can be stylish, and health can be haute. As Miami’s F1 celebrations came to a close, one thing was clear: the fastest cars in the world weren’t the only stars of the weekend. La Roche-Posay raced ahead with a mission that truly matters—and left the city glowing in more ways than one.
