Carol’s Daughter launched their new collection with ambassador Marsai Martin

Self-care is not just important for your skin and menatl health, but also for your hair. While it's fun to try different hairstyles and cuts, frequent changes can disrupt your hair's pH balance and cause lasting damage.

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To keep your hair shiny and healthy, Carols daughter, a pioneer in the natural haircare space launched their new Born to Repair (& Made to care) collection with breakthrough hair care technology. On February 8, the brand celebrated the launch and debuted the line's brand ambassador, producer, philanthropist and actress Marsai Martin.Thoughtfully blended with Shea Butter, Babassu Oil and Amazonian Nut Oil, this 5-step system provides a lifeline to damaged, dull hair. Together, the range works to repair and moisturize hair, soothe the scalp, reduce frizz and protect color vibrancy. This pH balanced collection is the perfect choice for style enthusiasts looking to maintain shiny, healthy-looking hair throughout every change.Lica Price began creating high quality products in 1993, encouraged by her mother.  While looking for a name for her company she thought about what she wanted to be and realized the most special thing that she is is Lisa, Carol’s daughter. "Gen Z is a generation of trailblazers that know no limits. They’re not afraid to shake things up. Born To Repair (& Made To Care) is made to support you and your hair as you discover the styles that make you unapologetically you,” Lisa says.To help launch the collection, the brand is partnering with Gen Z icon and frequent style shifter Marsai Martin who will serve as an ambassador. “I love to switch up my look but frequent changes can sometimes take a toll on my natural hair. This collection is for people like me who want to protect their hair as they experiment with different styles and colors.” said the producer, philanthropist and actress. In her role as ambassador, Martin will give fans an inside look at her hair journey, using the collection as she goes from style to style.Born To Repair (& Made To Care) is good for your curls and the planet. Through consciously made haircare technology, the range offers a high level of naturally derived ingredients, clean, vegan and biodegradable formulas: no animal testing and produced using solidarity-sourced Shea Butter & Babassu Oil. In addition, the formulas are free of nasties, meaning no parabens, sulfates, petroleum, mineral oil, artificial colors nor DMDM Hydantoin. The color-caring formulas help strengthen and improve the smoothness of curls and coils while caring for them, so all curl types and hair textures can flourish from wash to style.The new collection is available now at Target, Walmart, Amazon and rolling out to other participating retailers nationwide.

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