Black is a tried-and-true color for countless closet staples, including swimwear, but there’s a hue that’s just waiting to be acknowledged. Fitness + Financial Gains™ Swim debuted their “Plum is the New Black” collection at Miami Swim Week, and the name expresses an undeniable truth. The brand claims that, when tested against varying skin tones, plum is proven to be flattering on a wide range of skin shades. So, before you reach for a black swimsuit, consider a switch-up with one of FFGains’ new plum pieces.

Cupshe knows how to throw a fashion fête—and for its 10-year anniversary, the global vacation lifestyle brand delivered a runway extravaganza that Miami won’t forget anytime soon.

Held under the sizzling South Beach sun during Miami Swim Week 2025, the brand’s fourth annual runway show opened with pure magic: a sultry, soulful live performance by Sabrina Claudio that set the tone for an evening of beauty, empowerment, and celebration. From that first note, the energy was electric—and only grew with every look that hit the runway.

At Miami Swim Week 2025, the icons came to reign. In a weekend charged with nostalgia, stardom, and next-gen swimwear, four standout brands proved why they’re the undisputed power players of the swimwear scene. Each one delivered more than just a runway show—they gave us a moment.

We're thrilled to announce a groundbreaking partnership between ETTWomen and the Building a Boss Summit for an unforgettable event that will redefine networking and empowerment in the fall of 2026!

Miami turned up the heat this summer as Miami Swim Week – The Shows made a sun-drenched, star-studded return to the Mondrian South Beach from May 28 to June 1. With Australian Gold and Everlast as official sponsors, the iconic hotel was transformed into a buzzing epicenter of global swimwear innovation, dripping in glamour, color, and creativity.

Under the balmy Miami moonlight on May 28, designer Ema Savahl unveiled a celestial spectacle at the Mondrian South Beach that was nothing short of a spiritual awakening. In collaboration with Miami Swim Week – The Shows and in proud support of the Little Lighthouse Foundation, Savahl’s newest collection, “In Goddesses We Trust,” was not merely fashion—it was a reverent homage to feminine energy, spiritual symbolism, and the transcendental power of transformation.

Summer just got a little more stylish—thanks to Jessie James Decker and her fan-favorite fashion brand, Kittenish. Beginning Monday, June 2, Kittenish brings its flirty, feminine flair to Kohl’s stores and Kohls.com with a brand-new, exclusive capsule collection designed to take you from sunshine to sunset in effortless style.

Betsey Johnson is turning up the volume this Pride Month with a vibrant new collection in continued partnership with the Elton John AIDS Foundation. Following the success of their 2024 collaboration, the legendary designer unveils her 2025 Pride Collection—an electrifying mix of glittering heels, bold accessories, and color-splashed pieces that celebrate self-expression, individuality, and queer joy. True to her fearless aesthetic, the campaign stars Betsey herself, radiating love and unapologetic authenticity.

Luxury meets legacy with the debut of Herbin Co., an Atlanta-based fashion house that’s changing how we think about travel, style, and purpose. Founded by visionary designer Herb, this Black-owned brand seamlessly merges heritage craftsmanship with elevated, intentional design—carving out a new space in the luxury market that honors both movement and meaning.

Say hello to your new favorite travel companion: The June by Lambert. Designed with both style and sustainability in mind, this 2-in-1 travel bag is crafted from luxurious vegan leather, making it a smart and ethical choice for all your adventures.

Twenty years ago, the fashion world witnessed a seismic shift when Louis Vuitton joined forces with Japanese contemporary artist Takashi Murakami. Their vibrant, playful collaboration, instantly recognizable for its cheerful motifs and bold use of color, became a defining aesthetic of the early 21st century. Now, marking this significant anniversary, the House unveils the third and final chapter of their re-edition collection, a summery celebration fronted by the ever-stylish Louis Vuitton ambassador, Zendaya.

Gucci has returned home. For its Cruise 2026 collection, the storied House has embraced Florence, its birthplace and the heart of its enduring legacy. In a powerful statement of rebirth, Gucci anchors itself once more in the city of perpetual spring, a place whose very name, derived from the Latin "to blossom," resonates with the brand's own continuous evolution.

In the realm of intimate apparel, finding that elusive combination of comfort, style, and a touch of allure can often feel like searching for a mythical creature. Yet, for a dedicated following, Journelle has consistently delivered on this promise, becoming a go-to destination for bras that feel as good as they look. From the gentle embrace of their soft bralettes to the subtle lift and delicate details of their demi bras, Journelle's most-loved staples have earned their place as foundational pieces in any well-curated wardrobe.

This season, fashion takes a bold detour to the sun-drenched streets of Miami with the launch of a fiery new capsule that fuses German luxury with unapologetic street edge. MCM and SNIPES, two powerhouses from vastly different corners of the fashion world, have joined forces for a limited-edition drop that’s as much about cultural expression as it is about style.

As summer travel plans take flight and the world’s most enviable destinations beckon with balmy nights and champagne toasts, one fashion truth becomes crystal clear: your wardrobe needs to match the magic. Whether you’re sipping rosé in Saint-Tropez, dancing till dawn in Mykonos, or stealing the spotlight in Ibiza, Fashion Nova’s Nova Luxe collection has arrived to ensure you do it all in dazzling style.

The steps of the Metropolitan Museum of Art witnessed a masterclass in contemporary tailoring as actress Kerry Washington graced the 2025 Met Gala in a breathtaking custom SIMKHAI ensemble. Attending alongside SIMKHAI’s Creative Director, Jonathan Simkhai, whose own custom men’s look exuded sophisticated charm, Washington perfectly embodied the evening’s exhibition theme, "Superfine: Tailoring Black Style," with a look that seamlessly blended tradition and innovation.

Get ready to celebrate your ride-or-dies! Kate Spade New York has just launched its vibrant Spring/Summer 2025 global brand campaign, "To The Ones Who Carry Us," and it's all about the power of female friendship. Leading the charge is none other than dancer and social media sensation, Charli D'Amelio, bringing her signature energy and style to the forefront.

Dust off your boots and get ready to embrace the enduring spirit of the West! Montana Silversmiths, a name synonymous with authentic Western craftsmanship, has just unveiled its stunning 2025 American Made collection. And this year, they've teamed up with the charismatic multi-talented artist and Netflix star, Coffey Anderson, to bring a fresh perspective to their iconic designs.

Since we love a good cover look for less option to present to all of our fabulous Bella’s, we were thrilled to find this gorgeous off the shoulder dress from Karen Millen. The pinky coral shade is just like the hue on our cover girl Tiffany Haddish and the ruching detail and silhouette is almost identical too.

Bask in the glow of new beginnings with the GUESS Spring 2025 women’s campaign, a love letter to the season’s effortless elegance and sun-drenched spirit.