Presenting the Gucci Tennis Special Collection
Gucci has debuted an exciting new tennis collection, inspired by archival designs from the 1970s as a nod to the House’s storied past. The collection is full of summer styles to be worn on and off the court, reimagining traditional tennis attire to reveal special ready-to-wear styles, duffles, and accessories.
After previewing at select Paris stores in May, the Gucci Tennis special collection is now making its global debut with a new campaign featuring professional tennis players Emma Cohen and George Loffhagen. Together, the duo embodies the collection's spirit, showcasing the pieces with their champion attitudes both professionally and personally.
Blending tradition and modernity, the selection pays homage to the House's long standing relationship with the game of tennis, drawing inspiration from its archives dating back to the 1970s. During this era, Gucci expanded its repertoire of tennis-related products, particularly focusing on accessories and shoes. Among the notable styles was the signature Tennis 1977 sneaker, one of the first ever sneakers to be produced by a luxury brand.
Photos by Davit Giorgadze
Gucci’s affinity for tennis transcended into the 1980s with a selection of ready-to-wear pieces that became favorites among athletes and lovers of the sport alike. The new Gucci Tennis collection features sleek dresses, sophisticated polos, and matching sets for men and women including shorts and skirts paired with tanks and knitwear, thus reimagining traditional tennis attire with contemporary elegance. Accessories such as caps, wristbands, and leather items complement the outfits for a stylish yet functional look from head to toe.
Highlight pieces include a new duffle bag, racquet backpack, racquet bag, and shoe holder, all adorned with a white-on-white GG monogram and Webstripe details. The iconic Tennis 1977 sneakers appear in white canvas and leather, alongside Gucci Ace sneakers featuring the GG monogram.
The emblematic Web stripe is central to the collection, serving as a signature code that weaves together the past and present of the House. This iconic detail weaves through the designs, infusing the collection with a uniform aesthetic that reflects the timeless elegance of classic sporting attire. Since its conception in 1921, Gucci has been marked by creativity, Italian craftsmanship, and innovation, continuing to redefine luxury and fashion. The intentional details of the Gucci Tennis collection honor this enduring legacy.
The Gucci Tennis collection is now available at select stores globally, featuring exclusive displays in Milan, London and Paris, as well as online at Gucci.com.
