MCM and SNIPES Unveil Bold Streetwear Collection in Collaboration with DJ Khaled
This season, fashion takes a bold detour to the sun-drenched streets of Miami with the launch of a fiery new capsule that fuses German luxury with unapologetic street edge. MCM and SNIPES, two powerhouses from vastly different corners of the fashion world, have joined forces for a limited-edition drop that’s as much about cultural expression as it is about style.
At the helm? Global music icon DJ Khaled, who brings his unmistakable Miami energy to the forefront as the face—and force—behind the campaign. “What we got is another one!” Khaled declares, and he’s not wrong. This is more than a drop; it’s a moment.
Launching May 9 at snipesusa.com and select SNIPES and MCM stores, the MCM x SNIPES collection is designed to "Make it Miami." That means bold color palettes (think black, white, punchy pink, and electric turquoise), luxe textures, and unexpected embellishments that channel the pulse of the 305—loud, fearless, and fabulous.
From sleek leather accessories to statement streetwear silhouettes, each piece merges MCM’s storied craftsmanship with SNIPES' street-culture DNA. The result? A new visual language for luxury streetwear. Studded details, glossy finishes, and oversized typography elevate each piece into wearable art for the streets, yachts, or whatever stage you’re owning this summer.
One of the collection's standouts is the debut of two exclusive bag lines:
A black nylon collection, available only at SNIPES, brings a utilitarian cool to the capsule.
A white leather edit, sold exclusively at MCM, offers a cleaner, elevated take—perfect for that high-low styling mix mastered by today’s most fashionable creatives.
The bold, co-designed MCM x SNIPES logo anchors the collection, appearing across apparel, accessories, and statement pieces meant for Miami rooftops, festival afterparties, and global fashion week sightings alike.
“This collection isn’t just about clothes,” says Dennis Schröder, CEO of SNIPES. “It’s about reimagining what’s possible when heritage luxury collides with street culture—and bringing that vision to our community.”
Sung-Joon Kim, Chief Visionary Officer at MCM, echoes the sentiment: “This partnership is about celebrating fearless self-expression and rewriting the rules with a cross-cultural perspective.”
The result is a capsule that feels both globally relevant and deeply personal—especially to Khaled, who calls Miami home. The city’s pulse runs through every stitch, every stud, every swagger-filled silhouette. It’s a collection made for movement, music, and making an entrance.
So, what’s next for summer 2025? Pack your bags—and your boldest looks. Whether you're jetting to Art Basel, cruising Biscayne Bay, or hitting up the latest drop party in Wynwood, the MCM x SNIPES capsule is your passport to fashion with purpose, rooted in legacy, and made to stand out.
