Marcella x Martha Luna April Capsule Collection Brings SoHo Style to Closests Nationwide
Style star, Martha Luna, known for her work as a celebrity stylist, philanthropist, fashion designer and host now gets a first-hand experience at bringing to life a one of a kind April capsule collection. In collaboration with Marcella, a NYC designed and European handcrafted brand, they have created a limited edition collection bringing the SoHo chic and trendy style to closets nationwide. With fashionable finds ranging from dresses, pants, heels, and a variety of accessories in sizes from XXS to XXXL. As a style icon, now Martha is helping others find affordable and inclusive sizing options from head to toe.
The Marcella x Martha Luna April Capsule Collaboration of the SoHo Collection will be a limited edition release for the month of April and ahead of the release, the Venezuelan fashionista gave us an inside look at why this collection is special to her, the inspiration behind the items designed and names, and much more.
For BELLA readers, you can shop the collection using the discount code MLCAPSULE, available now at MarcellaNYC.com.
JONATHAN: You’ve been working on this behind the scenes for some time now…how does it feel just a few hours from the release of your first capsule collection?
MARTHA: Wow, those are the only words I can say. This month is extremely special because it's my birthday month. My birthday is April 27, and it's also a month of reflection. I love that Spring is like the time where new things happen for you and it's like a rebirth, you know, just to think about the gratitude of being in bed going through spinal cancer last April and then this April I'm launching a capsule with a brand that's dear to me and that I love and have the opportunity to show my talent. It's just so amazing. And well, I'm just so excited to know that we're here, that my followers and the amazing readers for the brand for Marcella actually will be seeing this as me being in the spotlight for April.
Styled by Martha Luna / Photo credit: Louisa Wells (@Louisa.Wells)
JONATHAN: What was the inspiration behind the capsule collection?
MARTHA: Well, the inspiration for the collection per Marcella is SoHo, which it's my favorite place in New York so for me to be a part of such beautiful capsule and just create an curate these looks, style myself for my photo shoot, and every corner of Soho from Spring Street to West Broadway Mercer St., Prince, Crosby, Green Street it's like it's literally like my every day. You know the place that I choose to go to to grab brunch, to have a cocktail, to do some of the most fabulous events that I have attended and just my photo shoot. Like I can literally sit in SoHo and be so inspired by the beauty of that area of New York City and it's so fashionable.
Styled by Martha Luna / Photo credit: Louisa Wells (@Louisa.Wells)
JONATHAN: When it comes to the name of the collection, why is it so special to you?
MARTHA: The name of this collection is SoHo and it's special to me because it's such a New York Collection. Including the colors just being black and white and a little bit of pink, which pink is my favorite color, and I’m a total Barbie girl, but black is such a staple in New York City that I had to include that and especially like black-and-white, which is a classy combination that never goes out of style. You can be a fabulous editor and wear black, or go to the office, or just be a fashionable girl walking in SoHo and then you can just mix and match these pieces from day to night. They're all very minimalist with an edge, but so chic, so stylish, they represent me and it's just so special and I can't wait to see people wearing these amazing pieces.
Styled by Martha Luna / Photo credit: Louisa Wells (@Louisa.Wells)
JONATHAN: From concept to design and the finished product…what was your favorite part of the process and why?
MARTHA: This is definitely an amazing concept that Marcella had, and just the fact of seeing the finished products on the sheet of different numerous pieces to just curate, style, and mix and match…it was just amazing. So I think my favorite part of the process would have to be, being a part of this capsule collection collaboration, and having the pieces arrive in person and when you see something from paper to reality and then wearing them, and styling myself for my own photo shoot. And doing these photos at places where I normally go like Jack's Wife Frida, one of my favorite brunch places. I got to also shoot at the iconic magazine store, and be that I'm a icon fashion Latina…just everything was a learning lesson in the entire process. Then also getting advice from the Marcella team from what we will be posting, to the video interview, to the questionnaire and learning everything inside out from Marcella.
Styled by Martha Luna / Photo credit: Louisa Wells (@Louisa.Wells)
JONATHAN: When people grab their one of a kind items, what do you hope they feel or take away?
MARTHA: One of the things that I would love for people to take away…one, each piece is made very special, it’s inclusive, diverse, we go from extra extra small to three XL. I also love that Marcella has a brand with a mission to advance women and girls globally. Fashion is their vehicle, as well as mine, so the passion for fashion and the humanitarian work that the brand actually also does, it's just very inspiring and I'm so grateful that they picked me. Each design that someone buys it's three school days for a young girl, so this will be molding, helping lives, and shaping girls into women for a better and amazing future. Also when people get the collection they will see a little bit of Martha Luna in each one of the pieces and my love for New York, the fashion industry and of course SoHo, which if you've never visited New York City, please make sure that SoHo is one of your stops.
JONATHAN: Anything you reflected on most when working on this collaboration?
MARTHA: There's a lot of things that I got to reflect on while working on this collaboration. This is another thing that I'll be adding into my resume and in the fashion industry. And I'm celebrating what last year was for me into this new year, and I kind of want to do my own brand now. I think at some point the world could be ready for a Martha Luna brand, and you know just the pieces are so amazing. Everything is European style…I just cannot wait for everyone to get to see what I've been working on with Marcella. I'm very grateful and there's nothing impossible, there's nothing that you cannot do. So I just leave you with, keep dreaming, big and bigger.
Styled by Martha Luna / Photo credit: Louisa Wells (@Louisa.Wells)
The Marcella x Martha Luna Capsule Collaboration of the SoHo Collection is now available at MarcellaNYC.com.
