Jessica Bara: Making Waves in Miami’s Fashion Scene

As Miami Swim Week kicks off, we turn our spotlight to Jessica Bara, a brand that originated in New Jersey and has been making waves in the Miami fashion scene. Known for their glamour, allure, and shine, Jessica Bara's dresses are frequently seen on influential figures at some of Miami's most important events, stopping the show and illuminating red carpets everywhere. Today, we delve into the story behind this sophisticated, sexy brand that Miami women are crazy for, as told by the brand's founder, Meital B.

What inspired the move from New Jersey to Miami, and how has it impacted the brand's aesthetic and identity?

We are so thrilled to finally be able to cater to all of our Miami girls! We have always had a lot of demand from our Miami and international client base to open there, so we knew it would be the right step to open another location. Miami is a top hub destination for our international client base as well, so it’s a local spot for them to come connect and shop with us. We love being able to get feedback from our long-time customers and finally meet them face to face.

Your dresses and accessories are renowned for their unique glamorous touch, often spotted on influencers at prestigious red carpets, galas, and fashion shows. Can you share insights into the creative process behind crafting these statement pieces?

Since I’ve been in this industry since I was a little girl, I’ve always watched women come shop with us as a go-to shop for affordable statement dresses. You don’t have to spend thousands to be the best dressed and stand out. I love sourcing pieces that I know will have a great fit on any body type and look like a million bucks.

With Miami Swim Week on the horizon, how does Jessica Bara cater to the fashion needs of attendees looking for standout outfits that encapsulate the essence of Miami's vibrant scene?

I’m always on the lookout for dresses that are eye-catching and bold. With so many online sites catering to basic black dresses, I like Jessica Bara to be the site to go to for dresses that are glitzy and glamorous with affordable pricing.

What sets Jessica Bara apart from other fashion brands, particularly in terms of design philosophy and customer experience?

Our team at Jessica Bara live and breathe the fashion we curate for our customers. We all wear the clothing out daily. We engage with our customers day to day and really listen to what they want when it comes to sourcing dresses for nightlife and events. Jessica Bara is a bold woman who likes to be overdressed and walk into a room making a statement. We always tell our clients that they can never be too overdressed and always make sure we style them to perfection for whatever outing they have, from a bridal shower to a restaurant opening.

Collaborations with influencers seem to be a significant aspect of your brand's marketing strategy. How do you select collaborators, and what do you look for in partnerships to ensure alignment with the Jessica Bara brand?

Many of our ‘OG’ influencers, such as Leyla Milani, Lisa Hochstein, and Esther Coco, initially started off as clients of ours ten to fifteen years ago. We noticed that they generated a buzz whenever they wore something from us. With that being said, we like to work with influencers who would authentically shop with us if they weren’t influencers and we let them curate and pick their selections based on what they will actually wear out and not just take a photo in for a post. We want them to love the brand as their go-to pieces for a night out.

As Miami continues to evolve as a fashion hub, what role does Jessica Bara envision playing in shaping and influencing the city's fashion landscape in the coming years?

Since retail stores have basically extinguished during and after COVID, we are looking to bring back this experience to women wanting to shop at a physical boutique. With our audience expanding at a fast pace in Florida, we are looking to open more locations in the near future to be able to cater to our clients that are making the drive from West Palm Beach and Fort Lauderdale. We are hoping to bring back the ‘boutique’ retail experience to those destinations as we brought it back to South Beach and have only seen huge success.

Jessica Bara's journey from New Jersey to Miami is a testament to the brand's adaptability and commitment to meeting the needs of its glamorous clientele. As they continue to grow, Jessica Bara remains a beacon of sophistication and sexiness in the fashion world, ensuring that every woman can feel like the star of the show.