Italian Sun, Effortless Style: Zendaya Embodies Louis Vuitton's 2025 Resort Collection
photography by Inez & Vinoodh
The air hums with the promise of sun-drenched days and balmy evenings as Louis Vuitton unveils its latest Women’s campaign, starring the ever-magnetic Zendaya. Against the breathtaking backdrop of the Italian Riviera, the actress effortlessly captures the spirit of the Maison's 2025 Resort collection: a study in leisurely allure and sophisticated ease.
Zendaya’s presence in these cinematic scenes is nothing short of captivating. She embodies the collection’s transversal nature, transitioning seamlessly from the vibrant "Tuscan Flower" theme, where all-over floral motifs bloom with fresh animation, to the understated elegance of the "Summer Evening" silhouettes.
One striking image features Zendaya in a cropped T-shirt paired with a long, dramatically flared skirt, both adorned with lush red and blue florals – a modern take on Tuscan inspiration. Other looks hint at a refined yet relaxed sensibility: an open-back short dress in classic black, elevated with delicate embroidery, and a show-stopping embellished, open-knit long dress boasting a daring high slit. The collection speaks of fluid lines and exquisite fabrications, whispering of a softly romantic edge.
The feeling of a refined holiday is further accentuated by the carefully chosen accessories. The iconic Capucines bag appears in both natural wicker and rich mahogany leather, while sunglasses with distinctive gold-colored hinges – a subtle nod to the locks of Louis Vuitton’s historic trunks – add a touch of timeless glamour. Sleek, wraparound chain belts playfully incorporate the House’s signature details.
Gracing these idyllic Italian vistas, Zendaya perfectly embodies the very essence of travel that lies at the heart of Louis Vuitton. The Resort collection, with its inherent sense of escape and elegance, feels intrinsically true to the spirit of the Maison.
Mark your calendars: the campaign will debut in print publications starting April 20th and will grace Louis Vuitton’s social media channels from May 16th, 2025.
Credits:
Photographer: Inez & Vinoodh
Art Direction: BeGood Studios (Lina Kutsovskaya)
Styling: Law Roach
Hair Stylist: Ursula Stephen
Makeup Artist: Ernesto Casillas
About Louis Vuitton:
Since 1854, Louis Vuitton has been synonymous with unique design, innovation, and unwavering commitment to quality and biodiversity. Staying true to the vision of its founder, Louis Vuitton has continuously redefined the “Art of Travel” through its elegant and practical luggage, bags, and accessories. Audacity has been the driving force behind the House’s journey, leading it to collaborate with architects, artists, and designers across various disciplines, including ready-to-wear, shoes, accessories, watches, jewelry, and fragrance – all crafted with exceptional savoir-faire.
For further information, please visit LouisVuitton.com.
