GUESS Unveils Its Sun-Soaked 2025 Women’s Collection

Bask in the glow of new beginnings with the GUESS Spring 2025 women’s campaign, a love letter to the season’s effortless elegance and sun-drenched spirit.

Shot against the stunning backdrop of Malibu, California, the collection channels the ease of coastal living with pieces that effortlessly transition from day to night.

Divided into three inspired deliveries—Dreamy, Body & Soul, and Escape—the lineup blends soft florals, delicate lace, and structured denim into silhouettes that are equal parts feminine and bold.

With fresh washes, exclusive graphics, and a renewed focus on sustainable fabrics, this season’s GUESS girl is confident, carefree, and ready to take on spring in style.

For more, visit GUESS.com.