Empowering Women and Celebrating Heritage: The Inspiring Journey of APAYA
In celebration of Hispanic Heritage Month, we turn our spotlight toward the emerging Latina entrepreneurs, Gabriella and Alexa Pacini, the visionary co-founders behind APAYA. This dynamic duo is gaining recognition for their exceptional craftsmanship in creating handmade straw bags. What truly sets them apart is their commitment to empowering the head-of-household women in Colombia, providing them with opportunities to secure better futures for their children and families.
Photo Credits: Apaya
The remarkable journey of APAYA began in Colombia, where the sisters' roots were deeply planted. After leaving their home country at a young age, they later returned and rediscovered their love for the vibrant culture they had left behind as children. With a passion for sustainability and an appreciation for the natural resources abundant in the Andean Region of Latin America, the Pacini sisters embarked on a mission.
Photo Credits: Apaya
In collaboration with local artisans, they have been working tirelessly to design and craft accessories made from natural fibers and fabrics found in the region. What sets APAYA apart is their commitment to exclusively employing indigenous women in Colombia. These women are provided with materials to create these exquisite accessories, all from the comfort of their own homes. This approach not only empowers them economically but also facilitates their ability to care for their children, which would have otherwise been a significant challenge.
Photo Credits: Apaya
APAYA's product line reflects a harmonious blend of modern aesthetics and traditional native craftsmanship. Their accessories breathe new life into age-old techniques, offering a fresh perspective on indigenous artistry. Today, APAYA's presence extends far beyond the borders of Colombia. Their products can be found in boutiques throughout the United States and Europe, as well as on their website.
Photo Credits: Apaya
The brand has garnered recognition on a global scale, adorning the wardrobes of international influencers and celebrities, including names like Arielle Charnas, Lauryn Bosstick, Rocky Barnes, Camila Coelho, Emily Ratajkowski, Stephanie Gottlieb, and many more. APAYA's journey not only showcases their entrepreneurial spirit but also their unwavering commitment to preserving and promoting the rich heritage of Latin American craftsmanship while uplifting the lives of women in their community.
To explore their exquisite handcrafted bags, visit https://apaya.org/.
