Edition22 and Rick Ross Bring Miami to Life with the RR22 Collection Launch
On August 8, under the electric glow of the Miami skyline, Edition22 and cultural icon Rick Ross delivered one of the most unforgettable fashion moments of the season. The exclusive rooftop launch of the RR22 Collection at G7 Rooftop in Hollywood, FL, was a masterclass in how to merge style, culture, and purpose in one high-voltage evening.
Against the backdrop of panoramic city views, guests were ushered into an atmosphere thick with boss energy. The night opened with signature cocktails and elevated bites, setting the stage for the collection’s high-energy runway reveal each model embodying the swagger and confidence that define Rick Ross himself. Media heavyweights, celebrities, tastemakers, and industry insiders mingled effortlessly, capturing the night on their cameras while draped in luxury.
The RR22 Collection a lineup of six statement-making bag styles including backpacks, duffels, slings, crossbodies, toiletry kits, and cardholders was met with instant acclaim. Crafted in vegan leather embossed with the RR22 monogram, finished with custom twill linings and gleaming gunmetal hardware, the pieces struck the perfect balance between opulence and accessibility. The rich palette of sky blue, mustard yellow, dark green, and black was a visual feast under the rooftop lights.
Yet, the night’s impact stretched far beyond aesthetics. Through Edition22’s Bag-for-Bag Initiative, every purchase of an RR22 piece ensures a backpack is donated to someone in need a commitment that resonated deeply with guests.
“It was important to us and to Rick that the RR22 Collection stand for something greater than fashion,” said Andrew Hattem, President of Edition22 and CEO of The Bugatti Group, during the event. “Every bag sold is a step toward empowering kids and giving back to the community.”
Rick Ross, a figure synonymous with ambition and legacy, embodied the collection’s ethos from the moment he stepped onto the rooftop. Dressed in his own design, he commanded the space with the same authority he brings to his music, celebrating not only a product launch but a movement rooted in purpose.
“Rick Ross is more than an icon he’s a symbol of hustle, legacy, and bold ambition,” noted Étienne Boulay, co-founder of Edition22. “This collaboration is a reflection of those values, and the energy tonight made it clear: RR22 is here to make its mark.”
As the evening unfolded, the rooftop became a blend of connection, conversation, and curated style proof that when fashion is backed by vision and intent, it can leave a lasting imprint. The RR22 launch wasn’t just a party; it was a declaration that luxury can lead with both swagger and substance.
The RR22 Collection is now available exclusively at edition22.com/collections/rr22.