Bluebella Unveils New Valentine's Campaign Star, Lauren Wasser: Celebrating Self-Love Through “Love Letters”
As the season of love approaches, award-winning lingerie brand Bluebella is set to inspire with the launch of its latest campaign featuring the remarkable Lauren Wasser. The Love Letters campaign is a heartfelt tribute to the essence of self-love, embracing women’s unique narratives and personal journeys toward self-acceptance and confidence.
The Love Letters campaign invites women to reflect on their own stories while celebrating the beauty of individuality. Central to this initiative is Lauren Wasser, a model and athlete whose own journey embodies resilience and empowerment. Known for her inspiring advocacy and strength, Lauren’s story resonates deeply within the realm of self-love, making her the perfect face for this campaign.
“This campaign is about owning yourself, something I feel that I really embody," says Lauren. "I think that’s what makes us all unique and special in our own way. It’s important to embrace who you are and everything that you’ve gone through; this is part of life’s journey which helps create and craft the person that you are right now.”
Founded in 2005 by Emily Bendell, Bluebella emerged from the vision to create luxurious, sensual lingerie that speaks to self-assured women. The brand emphasizes that beautiful lingerie should not be confined to special occasions but rather be a staple in every woman’s wardrobe. With collections that are both elegant and endlessly wearable, Bluebella encourages women to feel confident and empowered in their own skin.
“Love Letters is an invitation to celebrate loving ourselves,” Emily Bendell shares. “Lauren embodies the core values that Bluebella stands for: bravery, honesty, and intelligence. She is a hugely successful model and athlete in her own right, and an inspirational advocate across everything she does. We believe that her journey to loving herself will encourage our audience to do the same.
The Love Letters campaign showcases stunning new designs and colorways in Bluebella’s iconic embroidered silhouettes, ensuring that every woman feels beautiful this Valentine’s season. In a world that often pressures women to conform, Bluebella’s campaign serves as a celebration of authenticity and self-empowerment, inviting everyone to wear their stories with pride and love.
For more, visit BlueBella.us.
Photography Courtesy of Bluebella