Altuzarra's Enigmatic Elegance: Unveiling the Spring/Summer 2024 Collection Inspired by 'Rosemary's Baby'"

Written By Victoria Barbieri

On September 11, 2023, ALTUZARRA unveiled their Spring/Summer 2024 collection during a captivating runway show that drew inspiration from the timeless horror masterpiece, "Rosemary's Baby," directed by Roman Polanski. The collection masterfully blended haunting and enigmatic elements with a foundation of everyday style and practicality.

Renowned international hairstylist Jawara took the reins in crafting the hair looks for the event, utilizing a combination of FEKKAI's best-selling products and cutting-edge innovations. These hair designs beautifully complemented Altuzarra's vision of modern femininity and the allure of undone elegance.

Photo Credit: Filippo Fior

Look 1A: Undone Knotted Bun

To achieve the effortlessly chic undone knotted bun, follow these steps:

Step 1: Begin by preparing the hair with FEKKAI Clean Stylers Root Lift Volumizing Spray. Then, gently brush the hair backward.

Step 2: Perform a rough blow dry until the hair is approximately 80% dry. Next, create a precise dead-center part that runs from the hairline down to the crown of the head.

Step 3: Apply the FEKKAI Full Blown Volume Dry Texturizing Spray evenly throughout the hair. Proceed to blow dry the hair starting from the middle part, directing the airflow straight down.

Step 4: Brush the hair back, gathering it into a low ponytail right at the nape of the neck. Secure the ponytail in place using the FEKKAI Clean Stylers Flexi-Hold Hairspray.

Step 5: Once the ponytail is secure, lightly tease it for added volume. Then, twist the ends of the ponytail and apply more of the FEKKAI Full Blown Volume Dry Texturizing Spray. Continue twisting until the tail forms a low knot.

Step 6: Leave a small section of the ends loose and secure the knotted bun in place using hairpins. To ensure the style's longevity, finish by applying a final spritz of the FEKKAI Clean Stylers Flexi-Hold Hairspray.

Step 7: For a polished finishing touch, dispense a pump of FEKKAI Brilliant Gloss Glass Hair Anti-Frizz Oil Serum. Gently smooth it over the top of the hair to tame any flyaways and impart a brilliant shine to the look.

Photo Credit: Filippo Fior

Look 1B: Undone Braided Bun

Achieving the undone braided bun is effortless with these steps:

Step 1: Start by prepping the hair using the FEKKAI Clean Stylers Root Lift Volumizing Spray. Gently brush the hair backward to ensure a smooth canvas.

Step 2: Apply the FEKKAI Full Blown Volume Dry Texturizing Spray to the hair, and then proceed to blow dry from the middle part down, maintaining a straight path.

Step 3: Divide the hair into sections and create tight braids that hug the head. Once the braids are complete, gather them into a low ponytail at the nape of the neck. Secure this ponytail using the FEKKAI Clean Stylers Flexi-Hold Hairspray.

Step 4: With the ponytail securely in place, apply the FEKKAI Full Blown Volume Dry Texturizing Spray to ensure the braids hold their shape.

Step 5: Now, twist the ends of the ponytail and add more of the FEKKAI Full Blown Volume Dry Texturizing Spray. Continue twisting until the tail naturally forms a low, loose braided knot.

Step 6: Secure the braided bun with hairpins for added stability. To set the style, give it a final spritz of the FEKKAI Clean Stylers Flexi-Hold Hairspray.

Step 7: To complete the look, enhance its polished finish with a final burst of shine by applying FEKKAI Brilliant Gloss Glass Hair Anti-Frizz Oil Serum. This will help tame any stray hairs and add a beautiful shine to the style.

Photo Credit: Filippo Fior

Photo Credit: Filippo Fior

Look 2: Loose Knotted Hair

To achieve the captivating loose knot hairstyle, follow these simple steps:

Step 1: Begin by preparing the hair with the nourishing FEKKAI Shea Butter Curl Refresher.

Step 2: Apply a small amount, equivalent to a pea size, of the luxurious FEKKAI Brilliant Gloss Glass Hair Anti-Frizz Oil Serum to the ends of the hair. Afterward, use a diffuser to gently dry the hair completely.

Step 3: Now, gather the hair and tie it into a loose knot, leaving out a few strands to frame the face. Secure this knot in place using hairpins for a touch of elegance.

Step 4: To add the finishing touches to this effortlessly chic look, give it a light spritz of the FEKKAI Full Blown Volume Dry Texturizing Spray.

This hairstyle not only exudes an air of casual sophistication but also incorporates the essence of undone elegance, perfectly complementing ALTUZARRA's Spring/Summer 2024 collection.

Photo Credit: Filippo Fior

Look 3: Short and Neat

Achieve the polished yet understated "Short and Neat" hairstyle with these steps:

Step 1: Start by preparing the hair using the nourishing Shea Butter Curl Refresher.

Step 2: Take a dime-sized amount of the Shea Butter Intense Mask and evenly apply it throughout the hair. This step not only hydrates the hair but also ensures a smooth and controlled look.

Step 3: With precision, tease the hair section by section using your fingers, gently fluffing each section to enhance volume and texture.

Step 4: To add a final touch of moisture and shine, finish the look with the Shea Butter Intense Oil. This will not only lock in the style but also impart a healthy and radiant sheen to the hair.

This "Short and Neat" hairstyle strikes the perfect balance between neatness and sophistication, embodying the essence of Altuzarra's modern femininity and effortless elegance.

Behind-the-Scenes:

Photo Credits: Anna Istomina

Joseph Altuzarra, the creative force behind the brand, shared his perspective on this season's hair look, explaining, "With the hair look this season, we wanted to capture the undone attitude in the collection. Jawara imagined a low bun, effortlessly twisted as if in a hurry, as the main hair look, in stark contrast to the clothes’ clean, pure lines."

Jawara, the visionary hairstylist, shed light on the inspiration behind these captivating looks. He recalled the moment that sparked the creative direction: "The inspiration for these looks was when one of the models came in, and Joseph liked her hair. He realized it was really effortless, as she simply pulled it back. What he admired about it was that the center part provided structure, while the loose and messy back conveyed a certain chicness, all without appearing overly 'done.' Given that the clothing collection is meticulously designed, we wanted the hair to exude a sense of ease. We celebrate the diverse textures of various hair types and emulate that ease through braids and afros. One of the standout styles is the loose half-knot, which carries an unfinished quality – we affectionately call it 'unfinished business.' This particular hairstyle gives the impression of your hair being pulled back, yet it's designed to be intentionally confusing in its nonchalant charm. It's all about effortless, easygoing hair that complements the Altuzarra aesthetic."

Victoria Barbieri
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