Empowering Women Through Modesty: Gymshark and Leana Deeb's New Collection

Gymshark has unveiled its groundbreaking Modest Collection in collaboration with fitness influencer Leana Deeb, addressing a significant challenge many women face: finding stylish and functional gym wear that aligns with their modesty preferences.

Research reveals that 84% of women struggle to find suitable modest activewear, with 78% often resorting to the men's section for better options. Alarmingly, over 60% have skipped workouts due to the difficulties in finding the right clothing, highlighting a gap in the fitness industry that has long affected women's confidence and participation in fitness activities.

Leana Deeb, a trailblazer with over 18 million followers, brings authenticity and empathy to this collaboration. Her personal journey of navigating modesty in fitness inspired the collection, aiming to empower women to embrace their fitness goals without compromise.

The Modest Collection features innovative designs such as moisture-wicking abayas, a versatile hybrid wrap-hijab, oversized tees, and stylish joggers, all crafted to provide comfort, coverage, and confidence. Each piece blends performance with modern aesthetics, ensuring women can transition seamlessly from the gym to everyday life.

Both Deeb and Gymshark's leadership emphasize the importance of inclusivity in fitness fashion, aiming to inspire women around the globe. As the collection launched early this year, it stands as a testament to the cultural impact of embracing diversity in activewear, inviting women of all backgrounds to feel empowered and confident in their fitness journeys.

For more on this collection, visit GymShark.com.