Smirnoff ICE Kicks Off Relaunch Tour in NYC
It’s time to get iced once again…Smirnoff ICE is back and better than ever, serving up all the nostalgic 90s vibes on a nationwide tour. The brand’s Relaunch Tour kicked off at New York City’s Webster Hall last week with a star-studded bash featuring performances by DJ Moma, DaniLeigh, Shaggy, and T-Pain. The evening was hosted by Nicki Hilton and showcased the brand’s modern new look and fresh packaging.
Partygoers could indulge in the brand’s classic Smirnoff ICE flavors, along with zero-sugar varieties and specialty frozen cocktails. Additionally, a full snack bar featuring retro and modern favorites like Bugles, Push Pops, Fun Dip, and Doritos had guests clamoring for food.
The event brought out familiar faces to partake in the festivities, including Bravo’s Scheana Shay, Brock Davies, Ciara Miller, Amanda Batula, Kyle Cooke, Madison LeCroy, Lindsay Hubbard, Danielle Olivera, and Chris Leoni.
For those looking to get in on the action, the tour stops in the following cities this summer:
June 15 – Dallas, Texas
June 22 – Long Beach, Calif.
July 13 – Charlotte, N.C.
July 27 – Indianapolis, Ind.
August 10 – Lake of the Ozarks, Mo.
August 24 – Atlanta, Ga.
All images courtesy of Smirnoff Ice