Maison Perrier-Jouët Unveils Groundbreaking Collaboration with Formafantasma During Art Basel Miami Week
in an exquisite convergence of art, nature, and sustainability, Maison Perrier-Jouët announced a visionary design collaboration with the renowned studio Formafantasma during Miami’s highly anticipated Art Basel Week. This revelation reaffirms Perrier-Jouët’s ongoing dedication to biodiversity, design, and environmental innovation—a modern interpretation of its storied Art Nouveau heritage.
The collaboration with Formafantasma introduces a pioneering project centered on biodiversity in the Champagne region. By marrying architecture, ecology, and design, the multidisciplinary initiative is a bold effort to restore harmony between humanity and nature. Set to be revealed in September 2024, the project will take form as an interactive architectural installation in Maison Perrier-Jouët’s Agusons vineyard in Ambonnay, serving as a testament to the House’s commitment to regenerative agriculture.
A Legacy Rooted in Nature
Since its founding in 1811 by Pierre-Nicolas Perrier and Rose-Adélaïde Jouët, Maison Perrier-Jouët has drawn deep inspiration from the natural world. From its botanical heritage—championed by seminal Art Nouveau artist Emile Gallé—to its modern-day embrace of sustainable viticulture, the House has led the charge in shaping Champagne’s future with care and reverence for biodiversity. Today, over 40% of Perrier-Jouët’s vineyards benefit from regenerative practices, improving soil health, carbon storage, and species interconnectivity.
Formafantasma’s collaboration builds upon this foundation. Known for their conceptual and ecological approach to design, the studio’s project introduces new ways of thinking about our relationship with the environment. This collaboration reflects a shared ethos—one that celebrates the complexity of the living world while offering a glimpse into a more sustainable future.
A Spectacular Evening with Haute Living at Art Basel
To commemorate this extraordinary partnership, Maison Perrier-Jouët partnered on an exclusive VIP dinner with Haute Living on December 4th at Mirabella by Michael White, located at the iconic Fontainebleau Miami Beach. The evening brought together luminaries from the worlds of sustainability, art, music, and design to toast the shared vision between Perrier-Jouët and Formafantasma.
The event was nothing short of extraordinary. Guests were treated to a luxurious French-Mediterranean dining experience, where Maison Perrier-Jouët’s exceptional cuvées were perfectly paired with each course. Against the elegant backdrop of Art Basel Week, the celebration spotlighted Maison Perrier-Jouët’s enduring pursuit of excellence, innovation, and harmony with nature.
Among the distinguished attendees were globally recognized figures including Angela Birdman (philanthropist), Daniela Fernandez (CEO and Founder of Sustainable Ocean Alliance), Dr. Dhaval Bhanusali (creator of Rhode with Hailey Bieber), and Louis Birdman (champagne collector and real estate developer). Adding to the night’s exclusivity, music icon Diplo was also in attendance, further elevating the buzz surrounding this landmark collaboration.
The Banquet of Nature by Formafantasma
As part of this partnership, Formafantasma will reimagine Perrier-Jouët’s iconic Banquet of Nature, where art, gastronomy, and champagne converge. This immersive experience invites guests to reflect on the interconnectedness of species while savoring the floral finesse of Perrier-Jouët’s signature cuvées. The first edition of the Banquet of Nature will debut in Fall 2024 in the Champagne region and again during Design Miami in December 2024, promising an elevated dialogue between nature, taste, and artistry.
A Toast to the Future
Maison Perrier-Jouët’s collaboration with Formafantasma stands as a powerful statement on the role of design, nature, and sustainability in shaping a better future. The partnership reflects not only the House’s visionary spirit but also its deep-rooted commitment to biodiversity and innovation.
As the sun set over Miami Beach during Art Basel Week, the exclusive dinner served as a symbol of what’s to come: a harmonious union of art, nature, and the timeless elegance of Perrier-Jouët champagne. With luminaries raising a glass to this groundbreaking initiative, Maison Perrier-Jouët once again reminds us that nature’s beauty—when preserved and celebrated—can create something truly extraordinary.
Photos Courtesy of Articulate Productions
