Loews Hotels Introduces "Free Spirited" Beverage Program

In a world where hospitality thrives on diversity and inclusivity, Loews Hotels makes a groundbreaking move by launching their innovative beverage program, "Free Spirited by Loews," set to revolutionize the drinking experience for guests at their Miami Beach and Coral Gables properties.

Gone are the days of limited options for those who prefer to imbibe less or not at all. Loews Hotels, known for its commitment to guest-centricity, now introduces a holistic approach to beverage service, catering to varying preferences and lifestyles.

At Loews Hotels, they recognize that their guests have varying preferences when it comes to beverage choices, and are dedicated to providing an inclusive and elevated experience for all," says Mark Weiss, Senior Vice President of Food and Beverage at Loews Hotels & Co.

"Free Spirited by Loews" is more than just a beverage program; it's a testament to Loews' dedication to innovation and guest satisfaction. By integrating locally sourced ingredients and expert mixology talent, each property promises a bar experience that is both elevated and bespoke.

But the innovation doesn't stop at the bar. Loews Hotels seamlessly integrates "Free Spirited" offerings into catering and event planning, ensuring that non-alcoholic options are just as thoughtful and intricate as their alcoholic counterparts. This commitment extends to brand-wide programming, including the highly anticipated Summerfest, further enhancing the guest experience.

What sets "Free Spirited" apart is its dedication to transparency and inclusivity. Each specialty cocktail is clearly marked with an icon denoting its low or no ABV content, ensuring that guests seeking alternatives have access to a wide range of options without sacrificing flavor or quality.

In Miami Beach, guests can indulge in concoctions like the Okiru Martini or the Ragazzo Spritz, while those in Coral Gables can savor delights such as the Twist of Hugo or the Cucumber Martini. Each drink is crafted with care and precision, reflecting the vibrant flavors of the region.

For guests looking to explore beyond the bar, "Free Spirited" offers an opportunity to embrace mindful consumption without compromising on taste or experience. Whether lounging poolside or attending a catered event, Loews Hotels invites guests to embrace a new era of hospitality—one where choice, inclusivity, and innovation reign supreme.

For more information about Loews Miami Beach Hotel and Loews Coral Gables Hotel, visit LoewsHotels.com. Join us in raising a glass to a future of mindful imbibing with "Free Spirited by Loews."