Celebrity Fashion Photographer, Nigel Barker, Is Shaking Things Up + Launching Ready-to-Serve Espresso Martinis
Nigel Barker, Fashion Photographer, Film Maker, TV Personality, and New York Times Best-Selling Author, alongside long-time friend and beverage industry veteran, Philippe Roederer, Launch The Barker Company to Revolutionize the Cocktail Experience through Bartender Quality Espresso Martinis
Created by celebrity fashion photographer, Nigel Barker, and beverage industry veteran, Philippe Roederer, alongside the country’s finest mixologists, bartenders, and baristas, The Barker Company was born to redefine the cocktail experience. Barker's passion for exceptional taste and quality and Roederer’s deep understanding of the business led to the creation of the bartender-quality Espresso Martini.
Not your ordinary Espresso Martini, The Barker Company Espresso Martini is a meticulously crafted vegan blend of 100% Colombian espresso, six times distilled vodka, and premium ingredients. The result is a perfectly balanced cocktail delivering a rich, smooth, and indulgent taste with great head guaranteed and, at 20% ABV, it’s a real cocktail. Pushing the boundaries of innovation, The Barker Company will also introduce this Fall the world's first Cappuccino Martini, a groundbreaking, gluten-free creation that combines the velvety texture of creamy undertones and tantalizing coffee taste of a cappuccino with the sophistication of a martini. With all Barker Company Martinis, it’s a simple one-step process of Chill, Shake, Pour.
“I have always had a passion for creating exceptional experiences. After sampling so many different ‘ready-to-drink’ Espresso Martinis on The Shaken & Stirred Show with my guests, I knew we needed to create something much better,” Barker said. “Our Espresso Martinis are the culmination of years of experimentation and a desire to share my love for great cocktails with the world, catering to the ever-growing demand for a high standard cocktail experience at home. Our martinis are not only a sensory awakening, but also a timeless, classic fit for the most discerning palates.”
Best known for his 17 seasons as judge and photographer on the hit show America’s Next Top Model and after 130 episodes of his hit “Shaken & Stirred” podcast, Barker set out on a quest to create a libation so perfect it would leave your world, quite literally, shaken and stirred. The commitment to quality is evident in every bottle, ensuring a premium drinking experience with a symphony of flavors in every sip.
“I have had an exciting career building exceptional brands and it’s been a lifetime dream to build my own. It’s taken us close to two years to come up with the perfect bartender quality recipe. The feedback from both the trade and consumers has been incredible, and I love seeing people’s reaction after their first sip,” Roederer said. “We are going to generate tremendous interest from high volume bars and restaurants, where making a consistent, high quality Espresso Martini can be challenging. We also fill a need in retail for at-home consumption with an easy one-step process to making a perfectly balanced Espresso Martini.”
The all-new Espresso Martinis are rolling out nationally and will be available in New York, Texas, Georgia, and Massachusetts in September, followed by Colorado, Michigan, and Tennessee in October. In addition to the 200ML canned Espresso Martinis (SRP $4.99), the cocktails are also available in two large size formats: 375ML (SRP: $15.99) & 700ML (SRP $27.99). The Espresso Martini is also available this Fall in a 1.75L size (SRP $45.99) for a martini on tap experience.
Barker’s trusted team Day of The Week created the new brand’s overall design and are heading up the marketing and creative led by Barker, helping to give the Espresso Martini the fashionable twist it needed.
For more information on The Barker Company’s Espresso and Cappuccino Martinis, including where to purchase the new line, visit BarkerMartinis.com + follow along on Instagram @thebarkerco.
