KAROL G Steps Into a New Era With Reebok Classics

Reebok is ushering in a bold new chapter, and it begins with a woman who defines global influence through music, style, and cultural impact. Today, the iconic sports culture brand announced KAROL G as its newest global ambassador, marking a pivotal moment as Reebok reintroduces its legendary Classics footwear for a new generation.

At the center of this evolution is Reebok’s upcoming global campaign, Born Classic. Worn for Life., with KAROL G leading the narrative. The campaign celebrates the brand’s most iconic moments while spotlighting the women who have shaped generations through confidence, individuality, and style. It is a tribute to heritage reimagined through a modern lens, blending timeless silhouettes with contemporary relevance.

“I’m so excited to join the Reebok family,” said KAROL G. “I’ve been wearing Reeboks for as long as I can remember, so becoming a Global Brand Ambassador feels like a full circle moment. Reebok Classics have a rich foundation and heritage in style, which is really important to me, and I love that I’ll get to be part of the brand’s story and show the world how I take Reebok with me wherever I go.”

As Reebok enters this new era, the brand is elevating its Classics lineup with a renewed focus on premium craftsmanship and style first design. Launching February 18, 2026, Reebok will reintroduce its most beloved lifestyle sneaker silhouettes in 100 percent real Garment Leather, offering both unisex and women specific styles designed to meet today’s fashion forward consumer. The collection includes the Club C 85 Vintage, Workout Plus, Freestyle Lo, and Classic Leather, all available at accessible price points while delivering elevated materials and timeless appeal.

The Born Classic. Worn for Life. campaign film, shot by renowned photographer Renell Medrano, draws inspiration from Reebok’s cultural legacy and the women who made it iconic. From Princess Diana’s effortless off duty style to Jane Fonda’s studio era confidence and Cybill Shepherd’s cinematic elegance, the campaign weaves past and present together, now reimagined through KAROL G’s unmistakable presence. The platform also highlights emerging talent from cities around the world, showcasing how Reebok style comes to life from New York to London, Berlin, and beyond.

“Born Classic. Worn for Life. celebrates the enduring influence of Reebok Classics,” said Todd Krinsky, CEO of Reebok. “With Karol at the forefront, we’re redefining how a new generation experiences the legacy of Reebok through individuality, confidence, and style.”

KAROL G’s partnership with Reebok arrives during a landmark period in her career. In recent months, she made history as the headliner of the NFL’s first halftime show in Brazil, performed alongside Andrea Bocelli during the Vatican’s first public concert, and expanded her album Tropicoqueta with La Première, a groundbreaking global broadcast reaching more than 40 countries. Looking ahead to 2026, she is set to become the first Latina artist to headline Coachella.

In the seasons to come, Reebok and KAROL G will deepen their collaboration with an exclusive co designed footwear and apparel collection inspired by her personal style, story, and global perspective. It is a partnership rooted in authenticity, cultural influence, and the belief that true classics are not just worn once, but lived in for a lifetime.

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