Milla Nova Unveils Two New Bridal Collections at New York Bridal Fashion Week
Ukrainian couture house Milla Nova continues its reign as one of the world’s leading names in bridal fashion with the debut of two breathtaking collections—Set in Momento and La Maison Rose—during New York Bridal Fashion Week.
The women-led brand, celebrated for its romantic design language and impeccable craftsmanship, has evolved from a small atelier in Lviv to an international bridal powerhouse represented in more than 60 countries. Beloved by brides and celebrities alike, Milla Nova blends artistry, femininity, and precision tailoring into gowns that are both timeless and transformative.
Together, Set in Momento and La Maison Rose capture the duality of modern bridal artistry—from monumental couture to ethereal romance—marking a new chapter in the brand’s creative evolution.
Set in Momento | Couture Collection
A tribute to women whose influence endures across generations, Set in Momento draws inspiration from icons such as Josephine Baker and Grace Kelly, celebrating strength, legacy, and grace.
Photographed among the marble canyons of Greece, the campaign evokes both power and poise through sculptural silhouettes that merge dramatic form with effortless movement. The collection reimagines the grandeur of traditional couture for the modern bride, transforming heritage craftsmanship into heirloom-worthy designs.
Designed for impact and memory, Set in Momento will debut exclusively at New York Bridal Fashion Week before launching online and in select partner boutiques worldwide.
La Maison Rose | The New Bridal Collection
Where Set in Momento embodies grandeur, La Maison Rose celebrates intimacy and romance. Inspired by the enchanting Roseraie de la Normandie near Rouen, the collection is a love letter to vintage allure and modern femininity.
Designer Juliana drew inspiration from her mother’s 1989 wedding gown, reviving its signature roses and voluminous sleeves through a contemporary lens. French Chantilly lace and plissé detailing, sourced from renowned ateliers, bring a whisper of couture craftsmanship to every piece.
“Each gown we craft becomes a confession, a secret poem, an ode to the women,” shares Lorenzo Rossi, Milla Nova’s lead designer. “She is the muse, the rose that blooms on her big day.”
With voluminous 3D florals, soft rosettes, and removable appliqués, La Maison Rose offers versatility that allows every bride to express her own definition of beauty.
About Milla Nova
Founded over two decades ago, Milla Nova remains a women-led leader in the international bridal industry. From its origins in Ukraine to its flagship store in Warsaw, the brand continues to inspire brides through collections defined by emotion, craftsmanship, and storytelling.
Each Milla Nova campaign embodies the essence of love and artistry, capturing the beauty of authentic weddings through cinematic imagery and couture detail.