Justin Alexander x Rome 2025: Delivering on a Dream
Rome, Italy — a city steeped in timeless romance and grandeur, the perfect backdrop for a bridal brand known for creating gowns that embody the dream wedding of every bride. Justin Alexander’s upcoming event, Delivering on a Dream, will do just that, offering an unparalleled, Italian-inspired wedding experience that promises to be as luxurious as it is immersive. The event, taking place on March 15, 2025, at the opulent Castello di Tor Crescenza in Rome, is more than just a showcase of bridal fashion; it's an artistic journey through the most cherished moments of a wedding day, meticulously curated to honor the relationships between the brand, retailers, influencers, and brides.
This “faux” wedding will celebrate the art of design with the unveiling of Justin Alexander’s newest collections for Fall/Winter 2025 and Spring/Summer 2026. Guests from across the globe, including retailers, press, and influencers, will experience each collection through a unique and personalized wedding moment. From the welcome drinks to the after-party, every part of the celebration will be thoughtfully designed to capture the essence of each brand and resonate with the distinct tastes of the modern bride.
A Dream, Realized Through Fashion
The immersive experience will take guests on a journey through the stages of a wedding day, each part adorned with the most elegant touches that reflect the personality of the brand. The collections of Justin Alexander, Justin Alexander Signature, Adore by Justin Alexander, Sincerity, and Lillian West will be showcased in authentic wedding scenarios that allow retailers to visualize how these gowns will translate into real-world moments.
From Lillian West’s graceful bridal arrivals with welcome drinks, to Justin Alexander’s breathtaking wedding ceremony with a live performance by the Italian singer Diana Del Bufalo, to the intimate and emotional speeches over cake at Adore by Justin Alexander’s after-party, each collection will be celebrated in a setting designed to evoke powerful emotions of love, trust, and celebration. Not only will this give a deeper understanding of the collections, but it will allow influencers and press to capture authentic, shareable content, expanding the global reach of the event and the brands involved.
Celebrity Influence, Unforgettable Moments
The star-studded event will also feature notable guests, including American singer and Miss America 2019, Nia Franklin, who will perform an operatic piece for the Justin Alexander Signature welcome dinner. Veronica Peparini, the famed Italian choreographer, will also make a special appearance as she prepares for her own wedding—another moment in the making for Justin Alexander.
Influencers will be at the heart of this celebration. Hope LaVine and Lindsey Harrod will attend the pre-wedding VIP content day on March 14, where they’ll “crash” the wedding in Justin Alexander gowns, creating viral content for social media. Their playful twist on the wedding day will spark curiosity, engagement, and conversation, showcasing how Justin Alexander’s collections embody not only the dreams of brides but also the evolving trends in bridal fashion.
More Than Just a Show
While the day will undoubtedly be filled with glamour, it also has a deeper mission—strengthening the connections that make each wedding gown come to life. Justin Alexander’s commitment to excellence is reflected in every detail of the event, which is designed to honor the relationships with global B2B partners and foster new connections for the brand. The event also incorporates a charitable element, with Vow For Girls being featured throughout the event, offering guests a way to give back in support of young girls’ education.
This exclusive “faux” wedding will serve as both a captivating celebration and a pivotal moment for bridal fashion. Attendees will not only witness the beauty of Justin Alexander’s latest collections but will also participate in an experience that celebrates the passion and artistry behind each gown.
A Global Bridal Community
The Justin Alexander x Rome 2025 event is a celebration of the global bridal community—where brands, influencers, press, and retailers unite to deliver on a dream that every bride holds dear. Through dynamic storytelling and inspiring design, Justin Alexander continues to lead the way in bridal fashion, setting the stage for what promises to be the most talked-about bridal event of 2025.
As Rome becomes the center of bridal innovation, Delivering on a Dream will redefine what a bridal event can be, offering an unforgettable experience that showcases the beauty, craftsmanship, and elegance that Justin Alexander is known for—while also solidifying the brand’s place at the forefront of bridal fashion globally.
For more from the designer + to become a #JABride, visit JustinAlexander.com.