Empowering Beauty: With BELLA Boss Regina Tseikhin

Regina Tseikhin is the pure definition of a BELLA Boss. Launching The Beauty Box, Regina has not only established a premier destination for beauty enthusiasts but also set a new standard for retail excellence. As a dedicated shopper, mom, employer, and entrepreneur, she encapsulates the spirit of modern entrepreneurial success, blending creative thinking with strategic execution and an excellence in retail and brand growth.

The Beauty Box quickly ascended to fame for its meticulous focus on emerging brands, bringing fresh and innovative products to the forefront of the beauty scene. Under Regina's guidance, this high-end beauty supply and apothecary retailer has become synonymous with quality, curated brands , and cutting-edge offerings with innovative strategies of growth.

Regina Tseikhin's guiding principle is to create brands for women by women, a core ethos that deeply influences The Beauty Box’s philosophy. She is committed to cultivating long-lasting relationships with both the brands she showcases and the customers she serves. Prior to establishing any partnerships, Regina conducts thorough evaluations, considering factors such as scalability, ingredient quality, and market demand. Her meticulous approach is complemented by innovative PR and marketing strategies, setting her ventures apart in a market brimming with competition. This careful blend of strategic planning and dedication to quality is what sets Tseikhin’s businesses apart and generates exponential growth.

In the interview that follows, we dive deeper into the mind of Regina Tseikhin as a BELLA Boss woman, and what she thinks is the secret to her successful beauty business.

1. Can you briefly tell us a little about your company/job? 

The Beauty Box was named prior to the phenomenon of subscription boxes with a sampling of products. We are a luxury retailer for Niche brands in the Beauty and Personal Care Sector. We work with household favorites and emerging brands. For over 18 years we have dedicated ourselves to customer service both online and in brick and mortar.

2. What is the most rewarding aspect of what you do?

There are many, but one that stands out and one that I am very proud of is that I have been able to employ and bring stability to so many homes. 

3. In only one sentence, what would you say is the secret to your success? 

Hard work, followed by faith in my abilities and a pinch of Luck.