New Day, New You, New York: The New Fragrance from Oscar de la Renta
Inspired by the unparalleled exuberance of New York City and the elegance of the brand, Oscar de la Renta unveils its newest scent story: New York. Celebrate the enthralling spirit of this iconic city with New York, the new fragrance from Oscar de la Renta.
The fragrance bottle and folding carton emulate the iconic art deco architecture of New York City's most illustrious landmarks. Intricate vertical fluting seamlessly fuses the bottle and cap, resembling the architectural heritage that adorns the city's skyline. The soft pink hue of the fragrance glistens through the bottle, accentuating the timeless femininity and refined scent profile of the Oscar de la Renta woman.
IFF VP Perfumer Yves Cassar, who meticulously crafted this luxurious scent, wanted to "exude a modern charm while retaining the timeless elegance synonymous with Oscar de la Renta fragrances and is the perfect complement to her colorful personality."
This Floral Amber Rose fragrance opens with an enticing blend of irresistible strawberry, natural tangerine heart, pink peppercorn and gardenia flower. It unfolds with a captivating bouquet of rose and jasmine flower, grounded in clary sage and orris concrete. A harmonious dry down of sandalwood, sugared crystals, vanilla bean, and velvety musk punctuate the evolving scent on a refined and elevated note.
The Oscar de la Renta New York campaign features the fragrance's alluring ambassador, Candice Swanepoel. The campaign follows Swanepoel on a mesmerizing journey through the bustling streets to the summits of Manhattan's towering skyscrapers. The print campaign captures Swanepoel in a stunning nude crinkled chiffon gown that freely flutters just as the liberated energy of the city.
CAMPAIGN CREDITS
Model: Candice Swanpoel (@candiceswanepoel)
Campaign Photographer: Remi Lamande (@remilamande)
Bottle Photographer: Damien Ropero (@damienropero)
BTS Photographer: Luis Antonio Ruis (@larufoto)
Stylist: Delphine Danhier (@delphinedanhier)
Makeup: Georgi Sandev (@georgisandev)
Hair: Jacob Rozenberg (@jacobrozenberg)
Nails: Naomi Yasuda (@naominailsnyc)
About Oscar de la Renta, Inc.
Established in New York City in 1965, Oscar de la Renta is one of the world's leading luxury brands. In addition to its internationally renowned women's ready-to-wear collection, the house encompasses a full line of women's accessories, bridal and fragrance.
Built on a foundation of femininity, craftsmanship and timeless elegance, Oscar de la Renta designs embody its founder's colorful joy for life, a dedication to classic form and structure and an unwavering attention to detail. Each piece evokes a singular sense of style intended to enhance-not detract from- the natural beauty of its wearer.
For over half a century, the brand philosophy has been to make women look and feel extraordinary. As Oscar always said, "fashion is only fashion once a woman puts it on."
About Inter Parfums, Inc.
Founded in 1982, lnte Parfums, Inc. develops, manufactures and distributes prestige fragrances as the exclusive worldwide licensee for Abercrombie & Fitch, Anna Sui, Boucheron, Coach, DKNY, Donna Karan, Dunhill, Ferragamo, Graff, GUESS, Hollister, Jimmy Choo, Karl Lagerfeld, Kate Spade, MCM, Moncier, Montblanc, Oscar de la Renta, Roberto Cavalli, Ungaro and Van Cleef & Arp.
New York Eau de Parfum will be available in 100ml ($115), 50ml ($93), and 30ml ($68) sizes beginning September 2024.
