Louis Vuitton Redefines Lip Artistry with the Debut of the LV Crayon
Luxury has always lived in the details. From the artistry woven into every stitch of a handbag, to the precision of a timepiece, and the power of the perfect lipstick shade. Now, Louis Vuitton is bringing that same philosophy to one of beauty’s most essential tools with the debut of the LV Crayon, a lip liner that transforms an everyday step into an elevated ritual.
As La Beauté Louis Vuitton continues to expand, the House once again proves that beauty is more than makeup, it’s an extension of personal expression, creativity, and craftsmanship. Designed by legendary Dame Pat McGrath, the first-of-its-kind monogram-shaped lip liner captures the precision and artistry that have defined her iconic runway creations for more than two decades.
For McGrath, the lip has always been a canvas for creativity and transformation. Known as one of the most influential makeup artists of her generation, she brings her signature approach to color, texture, and precision to LV Crayon, a beauty essential designed to enhance individuality and redefine the way we experience lip artistry.
“Every look I have ever created on the Louis Vuitton runway begins with the lip line — it is where precision becomes art”
More than just a makeup product, LV Crayon is a true reflection of Louis Vuitton’s dedication to craftsmanship and artistry. Every detail has been thoughtfully considered, from the unique Monogram Flower-shaped pencil inspired by the Maison’s iconic heritage, to its soft-touch black matte wood body topped with a signature gold Monogram Flower cap. Designed by craftsman Konstantin Grcic, the shape not only creates a beautiful object to hold but allows for enhanced precision and control during application.
The formula brings the same level of intention and luxury. Infused with a peptide, LV Crayon has a smooth, creamy texture that effortlessly glides onto the lips while enhancing definition to create a more sculpted appearance. Designed to pair with LV Rouge and LV Baume, the collection allows for an endless variety of lip looks, from soft and natural to bold statement- making.
Available in 10 highly pigmented shades, LV Crayon celebrates the individuality of every beauty expression. From timeless nudes to signature Louis Vuitton reds, each shade was carefully crafted by McGrath to complement every look and skin tone.
“The most powerful tools in any makeup artist’s kit are the ones that enhance without overpowering”
From a softly blurred lip to a defined statement pout, LV Crayon invites beauty lovers to explore the artistry behind every look. With different signature techniques crafted by McGrath, including the Blur Illusion and 90s Minimalism, the collection shows how lip liner is more than just a step in a beauty routine, but a form of self-expression.
The LV Crayon represents the evolution of luxury beauty, where heritage, innovation, and artistry come together. With Louis Vuitton’s latest creation, lip liner is no longer simply a finishing touch to a makeup routine, it becomes the foundation of a beauty statement.
LV Crayon is available beginning June 25, 2026, at select Louis Vuitton stores and online at louisvuitton.com.
