Hello Gorgeous Beauty: From NYFW to Burlington A Bold New Chapter in Beauty

Written By BELLA Magazine

After a dazzling soft launch during New York Fashion Week, Hello Gorgeous Beauty is making its official debut on November 1st in Burlington, Iowa. Co-founded by Vanessa Coppes, CEO and Editor-in-Chief of BELLA Media + Co., and Annabelle Hedges, a rising model and dancer, the brand is redefining modern beauty with a message that glam should feel bold, effortless, and unapologetically you.

Born from a shared passion for creativity and confidence, Hello Gorgeous made waves at NYFW — blending next-gen energy with timeless sophistication. Now, Vanessa and Annabelle are bringing that same spirit home for an unforgettable hometown celebration that marks not just the launch of a brand, but the start of a beauty movement.

Hello Gorgeous Beauty

Official Launch: November 1, 2025 — Heritage Garden Event Center, Burlington, Iowa

Follow @HelloGorgeousBeautyCo + learn more at HelloGorgeousClub.com!

BELLA Magazine

BELLA Magazine offers a carefully curated guide on fashion, beauty, health, philanthropy, arts and culture, cuisine, celebrities, and entertainment. The magazine is available nationwide through subscription and caters to both men and women.

Our content aims to inspire and empower readers with relevant and informative articles. BELLA features interviews with celebrities, influential people and real-life stories to provide insights on various topics.

After its acquisition in 2019, BELLA magazine is published under BELLA Media + Co. which also publishes BELLA Latina magazine + BELLA Around Town Small Business Digest, available in print and digital formats.

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