Hello Gorgeous Beauty Co., A New Era Of Beauty
By BELLA Editorial Team
Credits: Creative Direction by Vanessa Coppes. Photography By Enrique Olivieri Photography. Hair + Makeup Vanessa Coppes. Assistance By Jennifer MacLellan + Aseel Shilleh. Location, Loews Miami Beach.
At BELLA, we believe beauty is more than what you wear — it’s how you live, how you show up, and the confidence you carry with you. That’s why we’re thrilled to introduce Hello Gorgeous Beauty Co., a brand born from friendship, mentorship, and the belief that beauty should be bold, playful, and empowering.
The name Hello Gorgeous isn’t just a catchy phrase — it’s personal. For years, co-founder Annabelle Hedges has greeted the world with those very words, a signature that became her way of spreading joy and confidence to everyone she meets. Paired with the guidance and vision of her mentor, BELLA’s own Vanessa Coppes, the phrase evolved into a brand that invites women everywhere to embrace their most authentic selves.
With two unique collections — Hello Gorgeous by Annabelle Hedges and Hello Gorgeous by Vanessa Coppes — the line reflects the best of both worlds: Annabelle’s fresh, fearless energy and Vanessa’s seasoned expertise as a former Chanel-trained makeup artist, CEO, entrepreneur, and mother who understands what it means to balance glam with a busy life.
Launching this fall during New York Fashion Week, Hello Gorgeous Beauty Co. isn’t just makeup. It’s a movement. It’s a community — the #GorgeousClub — where beauty is about celebrating who you are, on your own terms.
Be sure to follow @HelloGorgeousBeautyCo to stay connected!
