Back in Brooklyn: Bond No. 9 Captures the Spirit of Greenpoint
Call it a breath of fresh air, a vibrant awakening for the senses. This spring, Bond No. 9 takes us back to Brooklyn, drawing inspiration from one of the borough's most dynamic and stylish destinations: Greenpoint.
Perched at Brooklyn's northernmost point, where the East River unfurls breathtaking vistas of the Manhattan skyline, Greenpoint has become the city's captivating new "It" spot. While its ultra-trendy neighbor Williamsburg buzzes to the south and Long Island City gleams just across the water in Queens, Greenpoint has cultivated its own distinct allure – a cool charm woven from history, character, and an undeniably edgy spirit.
"Many of our loyal fans have eagerly awaited another Brooklyn-inspired fragrance, and Greenpoint emerged as the perfect muse," explains Bond No. 9 Founder Laurice Rahmé.
Named for its once-lush, verdant landscape by early settlers in the 17th century, Greenpoint boasts a rich tapestry of evolution. From tranquil farmlands, it transformed into a bustling 19th-century industrial hub, its waterfront humming with foundries and shipbuilding, drawing waves of European immigrants. For decades, Greenpoint held the cherished identity of a vibrant Polish community, a heritage still savored in its authentic pierogies. However, the early 2000s ushered in a significant construction boom, attracting a new wave of urban pioneers to this storied locale.
Today, Greenpoint stands as one of Brooklyn's most fashionable and rapidly evolving enclaves. It's an edgy maritime neighborhood that pulses with a slightly industrial, vaguely bohemian vibe. Beyond the dramatic sweep of its waterfront and the inviting green expanse of Transmitter Park, the bustling Manhattan Avenue shopping district and the intriguing juxtaposition of historic architecture alongside sleek new condos have drawn a constellation of innovative restaurateurs and nightlife impresarios seeking fertile ground in this uniquely cool corner of the city.
The Scent of Greenpoint: A Modern Classic
Mirroring its namesake's multifaceted character, Bond No. 9 Greenpoint is a fragrance that embraces classic elegance with a contemporary twist, conceived in collaboration with the esteemed Mane Master Perfumer Claude Dir. The scent opens with a bright burst of fresh, juicy pear and the vivacious zest of citrusy bergamot, unexpectedly accented by the spicy intrigue of pimento leaf. The heart unfolds as a traditional floral bouquet, featuring the timeless essence of rose, a creamy magnolia accord, and the sensual allure of star jasmine, interwoven with an unusual touch of marine notes – a subtle nod to Greenpoint's coastal identity. The base notes provide a grounding warmth, blending elegant, woodsy blonde cedar, earthy tree moss, animalic sea amber, and a rich, enveloping musk. The result is Greenpoint: a fresh, classic, and undeniably bold unisex spring scent destined to be worn and loved throughout the year.
Packaging That Pops
Drawing inspiration from the neighborhood's architectural landscape, our iconic Silhouette Bottle receives a cool and contemporary update. A sleek glass overlay and chic metallic silver accents enhance its core shade of vibrant emerald green, designed to bring a playful pop of color to any vanity. "We wanted to present something with a fun pop of color for the season," says Rahmé, perfectly capturing Greenpoint's energetic spirit.
A Commitment to Tomorrow
Reflecting a mindful approach, Bond No. 9's signature Silhouette Bottle is crafted with sustainability in mind. It is 100% recyclable and utilizes 50% recycled cullet in its manufacturing process, a testament to our ongoing commitment to a greener future.
So, embrace the invigorating spirit of spring and the undeniable cool of Brooklyn's Greenpoint. With Bond No. 9's latest creation, you can carry the essence of this vibrant neighborhood with you, wherever your day may lead.
BondNo.9.com
