The New Wedding Era: Inside The Rise Of Multi-Day, Style-Driven Celebrations Redefining Modern Luxury
In the age of influence, weddings have evolved into the ultimate form of creative expression. For today’s fashion-forward brides, especially those whose lives unfold on the global stage, a wedding is no longer a single event but a curated experience that blends storytelling, style, and emotion. Every moment is considered, every detail designed to be as breathtaking in person as it is on film.
Few have captured that evolution more beautifully than Helen Owen, who recently married longtime partner Zack Kalter in the South of France. A travel and fashion creator known for her refined aesthetic and cinematic sensibility, Helen brought her signature eye for balance and beauty to every aspect of the celebration.
Set against the historic Château d’Estoublon, the couple’s three-day affair embodied quiet grandeur and natural romance. Planned by White Eden Weddings, the celebration unfolded like a modern-day love story set in Provence. The atmosphere was luminous, sophisticated, and deeply personal, blending French charm with contemporary design.
Helen worked closely with the couture team at Galia Lahav to design a fully custom gown that reflected both structure and softness. The strapless creation featured a sculpted corset bodice, a folded sweetheart neckline, and an impeccably constructed fan-pleated skirt that floated through the gardens with effortless grace. Every element of the gown spoke to her love of clean lines and architectural beauty.
Photography by Ryan Ray captured the celebration in vivid detail, from the intimate morning moments to the cinematic outdoor ceremony surrounded by olive trees and golden light. The couple’s welcome dinner, held inside Les Carrières des Lumières, an immersive art space carved into limestone, became one of the weekend’s most memorable scenes.
This is where modern weddings are heading. From Provence to Lake Como to the Amalfi Coast, influencer and celebrity weddings are setting a new tone for luxury. They are not about opulence for its own sake but about vision. Multi-day experiences that merge couture-level fashion, design-forward destinations, and meaningful storytelling are redefining what it means to celebrate love.
The result is a new visual language of matrimony. It is elevated, personal, and intentional. Every look, every frame, and every moment tells a story of its own. And when done with taste and artistry, as Helen Owen and Zack Kalter have shown, the result is more than a wedding. It is a masterpiece of modern romance.
Venue: Château d’Estoublon, Provence | Planner: White Eden Weddings | Gown: Custom Galia Lahav Couture| Hair: Trine Juel | Makeup: Makeup by Sonia | Photography: Ryan Ray | Floral Design: Miss Rose by Perrine