When Influence Meets Impact: OTH x Ultraviolet Club Serve Up the Future of Creator Economy in Miami
As the engines roared in Miami for Race Week, another kind of power play was unfolding just beyond the track—this one driven not by speed, but by influence.
In a city where cultural capital holds just as much weight as financial wealth, two revolutionary platforms—OTH (On The House Network) and Ultraviolet Club—came together to host an exclusive Influencer Padel Event at Reserve Padel, Miami’s hottest court-side venue. And what unfolded wasn’t just a chic gathering of creators, it was a masterclass in how community, content, and commerce are converging to reshape the digital economy.
OTH, the AI-powered network redefining influencer marketing, has already generated over 4.65 billion brand impressions and connected brands to a global reach of 2.7 billion. By streamlining collaborations between businesses and top-tier creators, OTH has cracked the code to seamless content partnerships, transforming one-off brand deals into scalable, measurable, and meaningful relationships. It’s not just a network—it’s the new language of digital relevance.
Enter Ultraviolet Club, a platform designed for creators who want to do more than broadcast—they want to build. Through Ultraviolet’s exclusive “Clubs,” influencers can engage deeply with their audiences, monetize their work, and cultivate genuine communities through curated content and private access. It’s the answer to an increasingly saturated digital space: intimacy, authenticity, and ownership.
Together, OTH and Ultraviolet hosted an unforgettable Race Week celebration that blurred the lines between sport, style, and storytelling. The setting: Reserve Padel, Miami’s newest mecca for modern luxury and athletic chic Padel. The guest list: Miami’s most influential creators, trendsetters, and disruptors. The vibe? Elevated, effortless, and unmistakably future-forward.
But it wasn’t just about playing padel—it was about building the kind of ecosystem today’s creators need. Attendees experienced a full lifestyle immersion with curated offerings from Saint Spritz, Lepadél, Keforma, Chèvre Cheesecake, The Lob Padel, Happy Aging, Cowboy Colostrum, Skin Spa Miami, Pickle, Casa Del Sol Tequila, Legacy Gym and many more. From refreshments to the content-ready activations, the event was proof that brand partnerships no longer live in product pages—they live in experiences.
The synergy between OTH and Ultraviolet is nothing short of seismic. OTH gives creators the pipeline to constant, high-quality brand deals. Ultraviolet gives them the platform to nurture and monetize their communities beyond the scroll. Together, they represent a new era of creator empowerment—where influence is both a career and a community, and where the creators hold the keys to the culture.
In today’s world, where attention is currency and authenticity is king, this partnership signals a powerful shift. It’s no longer about chasing virality—it’s about owning your narrative, building your audience, and leveraging platforms that are built for creators, by innovators.
As the sun set over the courts and the content went live, one thing was clear: the OTH x Ultraviolet alliance isn’t just a partnership. It’s a movement. And in Miami, they just served up its most stylish rally yet.
Other Sponsors:
SERVICES & ACTIVATIONS
Sterling Petersen - doctorsterling
Skin Spa New York - @skinspanymiami
BEVERAGE
NDO Water - drinknodaysoff
Casa Del Sol- casadelsoltequila
Saint Spritz - saintspritz
Funky Budda Brewery - @funkybuddhabrew
Saint James - saintjamesicedtea
Keforma - @keforma-america
FOOD
Chevre Cheesecake - @chevrecheesecake
Just Baked Boca - @justbakedboca
GIFTED PRODUCT
Happy Aging - @happyaging
Magic Mind - @magicmind
Vacation® Brand Sunscreen - @vacationinc
Arrae - @arrae
GRUNS
Prima Protein Bar
Cowboy Colostrum - @cowboycolostrum
WINNING PRIZE
Hyperice, Keforma Chevre Cheesecake, The Lob Padel
CLOTHING
Le Padel - @Lepadel
Tower Padel - @towerpadel.usa
Pickle - @shoponpickle
