Miami: SNIPES Hosts Back-To-School Giveaway At “We The Best” Store; Sunday, August 3; Open-To-Public
Earlier this month, SNIPES USA, a leading global sneaker and streetwear retailer, announced the launch of "Style is in Session," a breakthrough back-to-school campaign featuring comedian and actor Druski. The multi-platform initiative transforms seasonal shopping into must-see entertainment, positioning SNIPES as the ultimate destination where style meets smart deals.
The campaign kicked off with a branded content series that showcases Druski in multiple school personas – from overzealous principal to demanding gym coach – delivering on Druski’s signature comedy style - sparing no one! - while highlighting SNIPES' fresh fits and unbeatable prices, available all under one roof. The comedic vignettes blur the line between entertainment and commerce, contextualizing products in real-life school moments that resonate with young shoppers.
As part of the ongoing back-to-school initiative, SNIPES is hosting a school giveaway at SNIPES x WE THE BEST store this Sunday, August 3 from 12-5pm. Students will have the chance to partake in several giveaways, music and more!
Back-to-School Backpack Giveaway
1000 bags while supplies last
673 Collins Ave
Miami FL 33139
12-5pm
Music, giveaways and more!
“I enjoyed working with SNIPES on this campaign,” Druski said. “It was a collaborative approach on the creative where they gave me the freedom to interject personalities from my world into the content, which helped to organically connect the two spaces. It was entertaining to play various school characters while highlighting SNIPES in a fresh way. I look forward to continued work with SNIPES as they’ve shown they are authentic and true to the culture."
Watch ‘Day One,” the first content installment of “Style in Session” here. "Final Bell" will be released in the coming weeks, encouraging fans to stay fresh during the first-day-of-school fit check and throughout the entire year.
