CHECKING IN: SHAMPOOHOTEL Launches in Style at The Goodtime Hotel

On a sun-drenched Miami evening, beauty editors, influencers, and insiders gathered poolside at the iconic Strawberry Moon rooftop at The Goodtime Hotel to celebrate the official launch of SHAMPOOHOTEL—the newest destination in luxury hair and body care.

With a backdrop of palm trees, pastel cabanas, and a golden-hour glow, SHAMPOOHOTEL introduced guests to its immersive world of fragrance-forward products inspired by the most coveted getaways on the globe. The brand’s playful concept—a five-star escape for your hair and body—came to life with a sensorial experience that was equal parts transportive and indulgent.

Attendees explored SHAMPOOHOTEL’s four signature collections, each designed to evoke the feeling of a specific destination:

Miami – Uplifting and bright with zesty lemon peel, warm patchouli, and sea salt.

Marrakesh – Sultry and exotic, blending sweet orange, cardamom, and night-blooming jasmine.

Rio – Warm and intoxicating, with notes of vanilla orchid, coconut, and sandalwood.

Paris – Sophisticated and sparkling, featuring pink grapefruit, crushed clove, and blackcurrant.

Each scent is available as a Shampoo, Conditioner, Body Wash, and Body Lotion, with sleek, color-coded packaging designed to elevate any shower shelf. At just $15 per product, SHAMPOOHOTEL offers affordable luxury, combining professional-grade performance with irresistible, custom-formulated fragrances—all vegan, cruelty-free, and sustainably packaged.

Guests at the launch were treated to curated scent journeys, hands-on product sampling, and keepsake amenities, all while sipping cocktails under the Miami sky. The brand’s whimsical but elevated approach set the tone for what’s sure to be a standout player in the beauty space.

SHAMPOOHOTEL is now available exclusively at Ulta Beauty, inviting everyone to turn their daily routine into a sensorial staycation. Whether you're craving the sun-drenched spirit of Miami or the moody romance of Paris, SHAMPOOHOTEL brings destination-level luxury—no passport required.

Now boarding: the upgrade your shower routine has been waiting for.

To learn more + to shop, visit ShampooHotel.com + follow along on Instagram @loveshampoohotel.

Event Photography: Rene Hernandez