A Night of Innovation + Music: will.i.am Unveils MBUX Sound Drive at Nikki Beach Miami
On Wednesday, December 4, the vibrant sands of Nikki Beach Miami Beach became the backdrop for an unforgettable evening as multi-platinum recording artist and tech innovator will.i.am celebrated the in-market debut of MBUX Sound Drive in collaboration with Mercedes-AMG. The event was a blend of technology, music, and luxury, drawing in an exclusive group of guests eager to experience this groundbreaking innovation firsthand.
The night kicked off with an intimate beachside chat featuring will.i.am, moderated by the dynamic Founder of NEON16, Lex Borrero. Guests were treated to a captivating 45-minute discussion where will.i.am shared insights into his journey as a musician and entrepreneur, highlighting the intersection of art and technology that defines his work. His passion for innovation was palpable, setting the stage for the exciting reveal of MBUX Sound Drive.
Following the engaging conversation, guests were invited to take part in an exhilarating experience—the opportunity to test drive the specially branded Mercedes EQE vehicle equipped with MBUX Sound Drive. This proprietary audio technology transforms the car into an instrument, allowing drivers to manipulate music in real-time using motion sensors. It’s a revolutionary approach to in-car entertainment, merging automotive design with cutting-edge audio capabilities.
Set to launch globally on December 17, MBUX Sound Drive promises to redefine how we experience music while driving. With a specially curated playlist featuring 40 tracks from major music labels like UMG, BMG, and Warner Music, this first-of-its-kind audio system offers an unparalleled and immersive music experience, ensuring that every journey is not just about the destination, but also the soundtrack that accompanies it.
The event was a resounding success, showcasing the innovative spirit of will.i.am and the luxury of the Mercedes-AMG brand. Attendees left not only with memories of an extraordinary evening but also with a glimpse into the future of driving and music. Stay tuned for the global launch of MBUX Sound Drive—where every drive becomes a concert!
Photo Credit: World Red Eye / Richard Alvarez