Jen Kem: Leading with Purpose, Empowering with "Unicorn Team"

Jennifer “Jen” Kem is no stranger to the grind. As the CEO of Master Brand, Inc. in San Francisco, she's spent years helping individuals and businesses build iconic brands rooted in authenticity. But Jen’s journey wasn't always smooth—growing up in a small rural town, she often felt like the "black sheep" of her community, though it was the very support system around her that would later shape her career.

After years of climbing the corporate ladder, Jen took a leap of faith, leaving behind her corporate strategy role to start her own business. The result? Master Brand, Inc., a company that reflects Jen’s personal values of autonomy, justice, and leadership. Looking back, she sees her younger self’s aspirations as the foundation for what she’s achieved today: building something meaningful on her terms.

Her new book, Unicorn Team, captures her journey and offers readers a step-by-step guide to bringing any idea to life with clarity and purpose. It’s not just about business—it's about building a team that “gets it” and aligns with your values. Through her “Unicorn Team” concept, Jen emphasizes collaboration, saying it’s the key to making tough decisions and turning dreams into reality.

Jen’s personal growth has been shaped by a tough setback in 2008 when she lost everything in the financial crisis. It was a hard lesson in the importance of surrounding yourself with the right people—those who genuinely care and can help you rise again. It’s a lesson that runs deep in Unicorn Team, reminding us that we don’t build alone, and success is about who stands beside you.

Now, Jen is living proof that with the right mindset, a solid team, and unwavering values, you can turn any idea into something extraordinary. Whether you’re starting a business or simply striving for personal growth, Jen’s message is clear: It’s all about surrounding yourself with the right people, staying true to your values, and embracing leadership with purpose.

To learn more about Jen and Unicorn Team, visit UnicornTeamBook.com