Magnificent in magenta is the new pretty in pink! Pantone officially announced the color of the year for 2023 as “Viva Magenta,” and fashionistas everywhere are excited about this bold and beautiful hue.

Welcoming in the new year with a fresh attitude is a must for your mind, body, and spirit. And it shouldn’t be any different with our fashion choices… starting with luxurious athleisure wear.

We’ve all experienced the winter blues, but thankfully the latest fashion trend will boost your mood during the cooler months this year. Statement and oversized outerwear is hot for the cold with options ranging from extra-long trenches to chunkywool coats to poofy puffers and metallic vests.