The Beachwaver Co. Debuts Partnership with Target Nationwide

Exciting news for beauty enthusiasts! The Beachwaver Co., famous for its award-winning hair tools and care products, is now available at Target stores nationwide and online at Target.com. Founded by celebrity hairstylist Sarah Potempa and her sisters, Beachwaver has spent 15 years innovating with patented styling tools and vegan hair care solutions.

In a strategic move to broaden its customer base, Beachwaver has teamed up with Target, a retailer known for supporting quality brands. This partnership aims to offer a seamless shopping experience, allowing fans of the brand to find their favorite products both online and in-store. The collaboration includes an exclusive vegan hair care line featuring HIx technology, designed to strengthen hair while styling.

Sarah Potempa expresses her excitement, stating, “This partnership is a testament to our shared vision. Target’s support as a self-funded, female-founded brand has been incredible. We’re thrilled to reach a wider audience and provide the premium products our customers love.”

Beachwaver’s presence at Target is a game changer, bridging the gap between online shopping and in-person experiences. With millions of social media followers eager to buy in-store, this collaboration makes it easier than ever to access Beachwaver’s best-selling tools and products.

Key items available include the Beachwaver B1 Rotating Curling Iron and a range of hair care essentials. This partnership not only enhances Beachwaver's market visibility but also reflects its commitment to quality and innovation.

Check out The Beachwaver Co. collection at your local Target or online at Target.com, and follow @Beachwaver and @Target on social media for the latest updates!